Executive Summary

Jun 2019
PROSPECTS
Body wash/shower gel replaces bar soap, while bar soap manufacturers seek product diversity

Body wash/shower gel continues to be the main product type in bath and shower. Bar soap is being replaced with body wash/shower gel for its convenience with pump closure and product claims regarding skin moisturisation.

Traditionally less popular subcategories see rise in 2018

Subcategories with small shares in bath and shower showed rapid growth during 2018; namely intimate washes and bath additives. Intimate washes are becoming more relevant to local consumers and no longer solely used for medicinal purposes.

COMPETITIVE LANDSCAPE
Category fragments with efforts by manufacturers

Brand diversity was evident during 2017 and 2018. While major players such as LG Household & Health Care Ltd, AmorePacific Corp and Unilever Korea Co Ltd still show dominance, the “others” share is growing through small to mid-sized brands which have adapted to consumers’ shifting tastes.

CJ Lion Co Ltd leads liquid soap in 2018

Chemical concerns continue to affect bath and shower, especially in talcum powder and liquid soap. Talcum powder faces an ongoing legal dispute globally, due to associations with ovarian cancer.

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Bath and Shower in South Korea

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in South Korea market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bath and Shower in South Korea?
  • What are the major brands in South Korea?
  • How are sales of private label products evolving?
  • What is the importance of intimate washes in the overall category context?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Bath and Shower in South Korea - Category analysis

HEADLINES

PROSPECTS

Body wash/shower gel replaces bar soap, while bar soap manufacturers seek product diversity
Traditionally less popular subcategories see rise in 2018

COMPETITIVE LANDSCAPE

Category fragments with efforts by manufacturers
CJ Lion Co Ltd leads liquid soap in 2018

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2013-2018
Table 2 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 5 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 7 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in South Korea is at a mature stage but sees further growth
Growth seen in selective categories
Two beauty giants pave the way for domestic manufacturers
Retailing structure matters in beauty and personal care
K-Beauty wave expected to continue, supporting further growth momentum

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources