Bath and shower is set to maintain solid although slowing current value growth in the forecast period. Bath additives is set to maintain its strong performance, as consumers use bathing as a form of relaxation, while sales of liquid soap are set to stabilise at a much higher level than seen in 2019.
Fragrance and scent are expected to remain key marketing factors for premium-positioned bath and shower products. For instance, LG Household & Health Care launched a premium body care brand, Veilment.
Diversity and inclusion are hot topics amongst consumers, and a key consideration for brands in marketing. For instance, AmorePacific has developed braille tags for its bath and shower and hair care products, and won the Red Dot Design Award 2022 in the Brands & Communication Design category.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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