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Country Report

Bath and Shower in

Bath and Shower in South Korea

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumer lifestyles affect bath and shower

The bathing routine in South Korea is changing, favouring the growth of bath and shower. Consumers’ lifestyles are turning to focus more on personal leisure time and time away from work.

Talcum powder loses growth potential

After the ovarian cancer dispute in 2017, talcum powder failed to convince consumers it was a necessity. After the lawsuit hit the news, talcum powder continued to see declining consumer demand.

Scent continues to be one of the most important factors in bath and shower

Consumers’ fragrance preferences in bath and shower vary according to the individual, and trends also shift according to seasonal factors. Bath and shower brands thus offer various scents – floral, powder, herb and many more – in order to capture share.

COMPETITIVE LANDSCAPE

Bath and shower is led by domestic manufacturers

Domestic manufacturers continue to dominate bath and shower, with frequent product renewals and new fragrance launches. The two giant manufacturers in beauty and personal care, LG Household & Health Care and AmorePacific Corp, have a long history of competing in bath and shower.

The Lush brand posts sharp growth

The Lush brand posted remarkable growth in bath and shower during 2017. It has a unique brand positioning, and its outlet expansion across the country led it to see a strong positive performance.

Many other international brands suffer

Unlike Lush, most international brands did not see satisfactory performances in 2017. Oxy Reckitt Benckiser continued to suffer a decline in liquid soap, due to the trial after the humidifier disinfectant incident, which was blamed for hundreds of deaths in 2011.

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Samples

Bath and Shower Market Sample Report Bath and Shower Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bath and Shower in South Korea?
What are the major brands in South Korea?
How are sales of private label products evolving?
What is the importance of intimate washes in the overall category context?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Bath and Shower in South Korea - Category analysis

HEADLINES

PROSPECTS

Consumer lifestyles affect bath and shower

Talcum powder loses growth potential

Scent continues to be one of the most important factors in bath and shower

COMPETITIVE LANDSCAPE

Bath and shower is led by domestic manufacturers

The Lush brand posts sharp growth

Many other international brands suffer

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 7 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care is strongly affected by external factors in 2017

Political tensions and rising product quality

Domestic manufacturers continue to dominate in 2017

New product development focuses on the domestic market

Beauty and personal care is expected to seek recovery through various efforts

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bath and Shower in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumer lifestyles affect bath and shower

Talcum powder loses growth potential

Scent continues to be one of the most important factors in bath and shower

COMPETITIVE LANDSCAPE

Bath and shower is led by domestic manufacturers

The Lush brand posts sharp growth

Many other international brands suffer

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Bath and Shower in South Korea - Category analysis

HEADLINES

PROSPECTS

Consumer lifestyles affect bath and shower

Talcum powder loses growth potential

Scent continues to be one of the most important factors in bath and shower

COMPETITIVE LANDSCAPE

Bath and shower is led by domestic manufacturers

The Lush brand posts sharp growth

Many other international brands suffer

CATEGORY DATA

Beauty and Personal Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care is strongly affected by external factors in 2017

Political tensions and rising product quality

Domestic manufacturers continue to dominate in 2017

New product development focuses on the domestic market

Beauty and personal care is expected to seek recovery through various efforts

MARKET DATA

DEFINITIONS

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