Despite a further increase in the average unit price in the bath and shower category, it is forecast that the landscape will see a decline in total sales value. This may seem counterintuitive, as higher prices typically lead to increased revenue.
The sales of hand sanitisers and liquid soap will experience a significant decline in volume sales. During the pandemic, consumers developed the habit of frequently cleaning their hands, but this habit is not expected to continue.
As the normalisation of consumption patterns takes place following the pandemic, consumers will be less inclined to pay for products that offer wellness at home, as they have less time and attention for using these goods. However, sustainability will become an even more important theme for consumers as issues such as microplastics, the use of harmful chemicals in products, and the overall impact of such products on the environment become more pressing concerns.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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