As consumers become increasingly aware of skin microbiomes, ingredient lists, and potentially harmful ingredients, they are showing a preference for sodium lauryl sulphate-free, dioxane-free, and paraben-free products. At the same time, vegan and sustainable products are becoming more widely available in mainstream Hungarian stores.
Bath and shower routines are no longer seen as purely functional but are increasingly viewed as sensory experiences. Consumers are seeking unique textures, fragrances and added value to enhance their "me-time" during bath and shower routines.
Demand for climate-neutral products and packaging is on the rise, particularly among environmentally -conscious consumers such as Generation Z. These customers are actively avoiding microplastic contamination and opting for cruelty-free, natural, and bio cosmetics.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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