Executive Summary

Jun 2019
PROSPECTS
Bath and shower records positive performance after economic downturn

In 2018, bath and shower grew both in volume and current value terms in Azerbaijan due to the improved national economy and higher disposable incomes. Consumers were able to trade back up to the standard products they had been using before the monetary crisis.

Body wash/shower gel records the fastest growth

During 2018, body wash/shower gel saw the fastest growth in current value terms. The outstanding performance was supported by trading up due to the improved economic positions of local consumers after the monetary crash of 2015 and 2016, as well as faster growth of average unit prices due to the switch to more expensive products, on the one hand, and the increase of manufacturers’ unit prices for this most popular product in bath and shower.

Modern grocery retailing development supports bath and shower

The retailing landscape significantly improved during 2018, fuelled by an increased number of outlets and the shifting purchasing habits of consumers towards more convenient shopping. The modern outlets offered a rich assortment of bath and shower products all in one place, which is very convenient for consumers with hectic lifestyles.

COMPETITIVE LANDSCAPE
Availability, price and advertisement support Colgate-Palmolive Azerbaijan’s share

Colgate-Palmolive Azerbaijan with its longstanding history in Azerbaijan remained the leader in bath and shower during 2018. The key brands of the company are Palmolive and Protex, which are strongly promoted through TV and social media channels, as well as via in-store promotions.

Bath and shower is led by internationals

During 2018, bath and shower was led by international brands, which were more recognised, more advertised and built a stronger reputation amongst consumers. Local manufacture, whilst present, was very fragmented.

Price-sensitive consumers drive new products with value for money claims

Consumers’ price-sensitivity prevailed in 2018, despite their regained macroeconomic stability in 2018, and they continued to look for bargains and discounts when buying beauty and personal care.

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Bath and Shower in Azerbaijan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Azerbaijan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Bath and Shower in Azerbaijan?
  • What are the major brands in Azerbaijan?
  • How are sales of private label products evolving?
  • What is the importance of intimate washes in the overall category context?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Bath and Shower in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Bath and shower records positive performance after economic downturn
Body wash/shower gel records the fastest growth
Modern grocery retailing development supports bath and shower

COMPETITIVE LANDSCAPE

Availability, price and advertisement support Colgate-Palmolive Azerbaijan’s share
Bath and shower is led by internationals
Price-sensitive consumers drive new products with value for money claims

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2013-2018
Table 2 Sales of Bath and Shower by Category: % Value Growth 2013-2018
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Bath and Shower: % Value 2014-2018
Table 5 LBN Brand Shares of Bath and Shower: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
Table 7 Forecast Sales of Bath and Shower by Category: Value 2018-2023
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care grows in 2018
Influence of global beauty trends
Internationals lead beauty and personal care
Active new product development in 2018
Beauty and personal care to record further growth over the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources