Bath and shower will register muted constant value and volume growth over the forecast period. Now that the height of the pandemic has passed, consumers will not be focus as much on hygiene.
Consumers will increasingly be environmentally and healthy conscious and will check labels and ingredients, with natural and simple ingredients holding more sway. For instance, fragrance-free options will gain ground over scented ones and labels such as “hypoallergenic" and “Ph balanced” will also gain ground.
While antibacterial products will remain popular, hand sanitisers will not maintain the same growth. Hand sanitisers are seen as being quite harsh on the skin, often have an unpleasant smell, and are not (other than during the pandemic) used in a habitual way.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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