With more people struggling financially, many people are regularly reviewing their monthly budget and looking at ways that they can cut their expenditure. Consumer behaviour during 2022 suggested that they were only purchasing products such as bath and shower products when they were on discount or on promotion.
During COVID-19 new players emerged within bath and shower. The main reason behind this was that during the pandemic more consumers were concerned about personal hygiene, and this led to the emergence of various new players, and well-known players from other categories also introduced new bath and shower products.
Although affordability is a central driver in decision-making for most consumers, more people have also voiced concerns around sustainability, specifically looking at packaging, as most bath and shower products utilise plastic as their main form of packaging. With this being a concern, players such as Lush and The Body Shop have responded to consumers’ concerns around sustainability.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!