Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Bath and Shower in

Bath and Shower in South Africa

17 pages, May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Spa-influenced products gaining in popularity

While spa treatments are more easily afforded by mid- to high-income groups, consumers have taken the indulgence of such treatments into their homes. As such, spa-influenced products are gaining in popularity as an increasing number of South Africans try to recreate the same spa experience within the comfort of their homes.

Economic hardship drives search for value

Consumers are experiencing a decline in disposable incomes and reducing products perceived as non-essential. In a bid to drive sales, retailers engage in aggressive price promotions such as bundle pricing and discounts and this is when value-driven consumers choose to stock up on products.

New packaging formats to capitalise on new customer requirements

The drive for value has led to some innovation in the packaging space. Polarisation of sizes has been evident where manufacturers are either introducing large pack sizes aimed at big families and offering bulk purchase savings, or smaller packaging formats which are priced accordingly.

COMPETITIVE LANDSCAPE

Unilever maintains lead

The success of Unilever in bath and shower stems from its strong portfolio of successful brands including Sunlight, Lux, Lifebuoy and Dove, although it lost some marginal share to economy brands. Unilever’s brands are also more heavily marketed and offer aggressive marketing campaigns, which helps the player to consolidate its leading position.

Manufacturers find new ways to differentiate their products

With bath and shower becoming increasingly competitive due to new product launches and brand entrants as well as declining disposable incomes, manufacturers are having to find more creative ways to differentiate their products. Innovation in terms of more budget-friendly pack formats is one adopted strategy.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Bath and Shower Market Sample Report Bath and Shower Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bath and Shower in South Africa?
What are the major brands in South Africa?
How are sales of private label products evolving?
What is the importance of intimate washes in the overall category context?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Bath and Shower in South Africa - Category analysis

HEADLINES

PROSPECTS

Spa-influenced products gaining in popularity

Economic hardship drives search for value

New packaging formats to capitalise on new customer requirements

COMPETITIVE LANDSCAPE

Unilever maintains lead

Manufacturers find new ways to differentiate their products

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 7 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care shows resilience in challenging economic environment

Internet retailing and social media presence increase as retailers invest in e-commerce

Economy brands experience increasing demand due to cost-conscious consumers

More products aimed at black South African consumers are being launched

Positive growth expected in the long term

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bath and Shower in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Spa-influenced products gaining in popularity

Economic hardship drives search for value

New packaging formats to capitalise on new customer requirements

COMPETITIVE LANDSCAPE

Unilever maintains lead

Manufacturers find new ways to differentiate their products

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Bath and Shower in South Africa - Category analysis

HEADLINES

PROSPECTS

Spa-influenced products gaining in popularity

Economic hardship drives search for value

New packaging formats to capitalise on new customer requirements

COMPETITIVE LANDSCAPE

Unilever maintains lead

Manufacturers find new ways to differentiate their products

CATEGORY DATA

Beauty and Personal Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care shows resilience in challenging economic environment

Internet retailing and social media presence increase as retailers invest in e-commerce

Economy brands experience increasing demand due to cost-conscious consumers

More products aimed at black South African consumers are being launched

Positive growth expected in the long term

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports