When countries globally started going into lockdown due to COVID-19, South Africans pre-empted a similar situation locally and demand for bar soap and liquid soap started rising. However, as soon as the first few cases were reported locally, liquid soap ran out of stock, as more consumers stockpiled these items as fear drove demand, and numerous new brands were launched to cater for the rising demand.
During the pandemic, the health authorities have run numerous campaigns to advise consumers to regularly wash their hands to remove germs and prevent the spread of the COVID-19 virus. The use of products containing alcohol is recommended, and this resulted in players launching products claiming to be suitable for such purposes in 2020.
The use of hand sanitiser is now a new normal for locals, who either purchase their own or use the one which has to be provided by retailers for when consumers enter retail stores. The prolonged use of such products, along with their high alcohol content, has led to consumers having dry hands.
The launch of mobile shopping apps such as Woolies Dash and Checkers 360 has made grocery shopping more convenient for many South Africans, as they can order online and have their groceries delivered as quickly as within an hour. Many consumers shop for their toiletries, such as bar soap and shower gel, at the same time and in the same retail outlets where they do their grocery shopping.
The use of hand sanitisers is now a new normal for locals, either their own or the one legally enforced by retailers before entering retail stores. The prolonged use of such products along with their high alcohol content has led to consumers having dry hands.
Heritage brands such as Dettol have historically dominated hand sanitisers and liquid soap, but recently, private label lines started gaining traction. Their affordability and shelf visibility across stores has led to their popularity among consumers.
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