Over the forecast period, bath and shower is expected to be subject to the same background trends that determined sales trends towards the end of the review period. Among the most influential of these trends, the increasing sophistication of consumers as Moroccans become more demanding and willing to experiment is likely to motivate brand owners to gradually increase their expenditure on developing and launching new products in the category.
Demand is expected to continue rising in bath and shower over the forecast period, with population growth and the increasing interest in higher-priced value-added products expected to underpin the category’s positive performance to a large extent. This has also helped the category cope with a high degree of saturation as the daily use of bath and shower products is already practically universal among the population of Morocco.
The essential status of bath and shower in general and are bar soap in particular are expected to continue insulating the category from major price shocks and severe sales declines, regardless of what the immediate future may hold for the income levels and spending patterns among Morocco’s population. However, it should be noted that there are no major threats to sales growth slated for bath and shower during the forecast period, despite the tough economic times that have led many local consumers to reduce their spending on non-essential products.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.See All of Our Definitions
This report originates from Passport, our Bath and Shower research and analysis database.
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