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Learn moreJul 2019
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After hair care and skin care, bath and shower is the largest category within beauty and personal care in the Philippines. Nevertheless, unlike the other two categories, bath and shower suffered from a lack of significant product innovation over the review period, with many consumers happy to stick with bar soap.
Another factor to have a negative impact on sales of bath and shower was the poor performance of talcum powder. These products have been negatively impacted by stories that have appeared in the media highlighting the potentially harmful side effects of regularly using talcum powder.
In order to overcome category maturity and the strong competition, some players offer multifunctional bath and shower products. For example, extra moisturising, firming, whitening and even anti-ageing are just a few of the benefits which appeal to consumers in the Philippines.
Procter & Gamble Philippines Inc retained a strong lead in bath and shower in 2018 largely thanks to the strong position of its Safeguard brand in bar soap. The Safeguard brand has a long-standing presence in the Philippines with it having built up a loyal and trusting following, with it being well-known for its antibacterial properties.
Galderma Philippines Inc witnessed one of the most dynamic growth rates in 2018 with it benefiting from the successful launch of a range of new products. In bar soap it launched its Cetaphil Deep Cleansing Bar which is designed to gently clean the skin without drying out or irritating the skin.
Cosmetique Asia Corp is the leading local player in bath and shower, with the company benefiting from the widespread popularity of its Silka bar soap. The brand’s products are affordable and are recognised for their help in achieving a lighter complexion.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bath and Shower industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bath and Shower in Philippines market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.