Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Bath and Shower in

Bath and Shower in the Philippines

17 pages, May 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers seek value for money in bath and shower

Bath and shower is one of the most mature beauty and personal care categories in the Philippines, with local consumers for a long time having relied on products such as bar soap and talcum powder. Consumers typically seek value-for-money products, often in the form of bigger pack sizes, so they can then afford to buy other beauty and personal care products.

Whitening remains a key benefit in bath and shower

Whitening properties have long been used by companies in bath and shower as consumers continue to seek the help of bar soap and even intimate washes to achieve their desired complexion, despite the increasing inclination towards an outdoor lifestyle. Bar soap is used to lighten not only the body but also the face, making it an alternative to products such as facial cleansers and washes.

Basic products will continue to drive volume growth while additional benefits will support value growth

One of the ways to deal with category maturity is to offer more benefits in a single product. This is seen as a highly effective strategy to appeal to consumers who are not only price-sensitive but also very aware of global trends in beauty and personal care.

COMPETITIVE LANDSCAPE

A presence in various categories with products offering multiple benefits the key to success

To attract consumers over the forecast period manufacturers will need to offer products with multiple benefits. This is the reason why players such as Procter & Gamble, Cosmetique Asia Corp and Colgate-Palmolive currently lead the category.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Bath and Shower Market Sample Report Bath and Shower Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bath and Shower in Philippines?
What are the major brands in Philippines?
How are sales of private label products evolving?
What is the importance of intimate washes in the overall category context?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Want to find out more about this report?

Request more information

Bath and Shower in the Philippines - Category analysis

HEADLINES

PROSPECTS

Consumers seek value for money in bath and shower

Whitening remains a key benefit in bath and shower

Basic products will continue to drive volume growth while additional benefits will support value growth

COMPETITIVE LANDSCAPE

A presence in various categories with products offering multiple benefits the key to success

CATEGORY DATA

Table 1 Sales of Bath and Shower by Category: Value 2012-2017
Table 2 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 5 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 7 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Strong growth reflects consumers’ increasing view of beauty and personal care as priority products

Rising influence of social media continues to support consumers’ increasing sophistication

Local players gaining ground thanks to expanding retail space and online sales

Competition intensifies between categories as products continue to incorporate added benefits

Forecast period to be a challenging one for manufacturers

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Bath and Shower in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers seek value for money in bath and shower

Whitening remains a key benefit in bath and shower

Basic products will continue to drive volume growth while additional benefits will support value growth

COMPETITIVE LANDSCAPE

A presence in various categories with products offering multiple benefits the key to success

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Bath and Shower in the Philippines - Category analysis

HEADLINES

PROSPECTS

Consumers seek value for money in bath and shower

Whitening remains a key benefit in bath and shower

Basic products will continue to drive volume growth while additional benefits will support value growth

COMPETITIVE LANDSCAPE

A presence in various categories with products offering multiple benefits the key to success

CATEGORY DATA

Beauty and Personal Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Strong growth reflects consumers’ increasing view of beauty and personal care as priority products

Rising influence of social media continues to support consumers’ increasing sophistication

Local players gaining ground thanks to expanding retail space and online sales

Competition intensifies between categories as products continue to incorporate added benefits

Forecast period to be a challenging one for manufacturers

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports