Bath and shower is a relatively mature category but it is still perceived to have significant room for growth thanks to new innovations and new product development. While hygiene remains a key driver of sales, especially within bar soap and liquid soap, consumers are increasingly looking for more from their bath and shower products.
While many consumers will likely continue to favour mass bath and shower products there are still seen to be opportunities for the development of the premium segment, especially as the economy stabilises and consumer confidence picks up. French retailer Sephora already exists in the Philippines, which lies contrary to the perception that all Filipinos are highly price conscious.
Alongside whitening bar soap, other brands have been aggressively expanding into the Philippines with new product lines and brand extensions. These include Dove + Men, Axe, and Old Spice.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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