Acceptance and awareness of incontinence in Australia are expected to continue to increase, leading to higher demand for retail incontinence products in the forecast period. Ongoing media coverage and discussions will help reduce the stigma associated with incontinence and increase awareness of the products available, encouraging more frequent usage amongst a wider target audience.
The financial cost of dealing with incontinence can be overwhelming for many individuals. The cost of absorbent products, treatments, procedures, and physical therapy can quickly add up, making it challenging to maintain.
Retail adult incontinence is facing the dual challenge of meeting the needs of a growing and ageing population, while reducing its environmental impact. Brands such as Tena, Poise, and Always Discreet have responded to this trend by adopting various circular strategies along their supply chain.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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