Over the review period, retail adult incontinence witnessed strong volume growth, mainly due to rising awareness amongst consumers and the increasing older population. As these products are usually purchased by consumers who have medical conditions, they have low demand elasticity and even price-sensitive consumers purchase the same amount irrespective of price changes, as they are a necessity for people with certain medical conditions.
Marketing within retail adult incontinence will remain at a minimum for most brands in 2020. Aside from price discounts and bundle offers, not much is being seen in terms of advertising.
Hygiene Products Industries UK will retain its leading position in retail adult incontinence in 2020, benefitting from its leading brand Active. This remains the leading brand despite the fact it is imported and is thus a relatively more expensive brand.
COVID-19 is not expected to significantly affect the growth of retail adult incontinence in the forecast period, although health and hygiene habits adopted during the pandemic may linger can cause a slight increase in volume demand. As such, the performance is expected to continue being affected by trends seen pre-pandemic.
The aging population is set to boost sales of retail adult incontinence as these products tend to be required for older patients. However, the elderly population (those aged 65 and over) tends to be much lower in Egypt than it is in comparison with the rest of the world.
Over the forecast period, it expected that there will be further awareness campaigns to reduce the stigma of using retail adult incontinence products. This is because the embarrassment surrounding the use of such products still makes some consumers reluctant to purchase them.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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