High inflation and the consequent increases in the prices of retail adult incontinence products are likely to negatively impact volume sales in the category during the early part of the forecast period. While the population is set to continue to age, with a growing number of older adults experiencing age-related incontinence, the high cost of the products may encourage consumers to look for less expensive alternatives, especially given the wider pressure on spending power from the general rise in the cost of living.
An increasing number of brands (both local and foreign) are likely to enter retail adult incontinence over the forecast period as demand grows, driven both by an ageing population and greater acceptance amongst other consumer groups. The current set of offerings is modest.
New product development is anticipated from major adult incontinence brands as they aim to attract consumers. Alternatives to pads, such as tampons, may be introduced by more brands as consumers who typically use tampons may be more willing to adapt to that format and give retail adult incontinence products a try.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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