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Country Report

Retail Adult Incontinence in

Retail Adult Incontinence in Mexico

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumption favoured by ageing population

Retail adult incontinence in Mexico maintained a positive performance through the review period and is expected to continue into the forecast period. The population in the country is getting older, making this category more attractive for companies.

Health issues help to increase demand

Adult incontinence is mainly present in the over 60s, but some other health issues can affect it as well. A huge part of the Mexican population has diabetes, increasing kidney operations that can lead the patient to develop incontinence.

COMPETITIVE LANDSCAPE

Marketing campaigns to position products

People tend not to talk about incontinence problems readily, making it harder for players to communicate their brand benefits. Hence companies increased their marketing efforts through campaigns to boost demand for the products.

Players try to break the stigma

The most relevant players developed products that can be used by people while maintaining an active lifestyle. For example, Kimberly-Clark sells traditional diapers, pantyliners and towels under Depend, but also has a special line of disposable underwear.

Players expand brands into other categories

As the category keeps growing, companies saw an opportunity and developed wet towels under the same product lines. This new category is an extension of the original brand because it has the support and brand positioning of the original product, and also because marketing efforts can be generally talking about the brand and not one specific product.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Adult Incontinence industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Adult Incontinence in Mexico market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Adult Incontinence in Mexico?
What are the major brands in Mexico?
What are the most important channels for Retail Adult Incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Retail Adult Incontinence in Mexico - Category analysis

HEADLINES

PROSPECTS

Consumption favoured by ageing population

Health issues help to increase demand

COMPETITIVE LANDSCAPE

Marketing campaigns to position products

Players try to break the stigma

Players expand brands into other categories

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Tissue and Hygiene in Mexico - Industry Overview

EXECUTIVE SUMMARY

Demographics are key to sales in various categories

The big trends include changes in consumer habits and consumption

Big players against private label?

Distribution focuses on modern channels

Positive outlook for the future

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Adult Incontinence in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumption favoured by ageing population

Health issues help to increase demand

COMPETITIVE LANDSCAPE

Marketing campaigns to position products

Players try to break the stigma

Players expand brands into other categories

Overview

Why buy this report?

SAMPLES

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Overview

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Table of Contents

Retail Adult Incontinence in Mexico - Category analysis

HEADLINES

PROSPECTS

Consumption favoured by ageing population

Health issues help to increase demand

COMPETITIVE LANDSCAPE

Marketing campaigns to position products

Players try to break the stigma

Players expand brands into other categories

CATEGORY DATA

Tissue and Hygiene in Mexico - Industry Overview

EXECUTIVE SUMMARY

Demographics are key to sales in various categories

The big trends include changes in consumer habits and consumption

Big players against private label?

Distribution focuses on modern channels

Positive outlook for the future

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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