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Learn moreMar 2021
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Sales of retail adult incontinence grew by 11% in 2020, with stockpiling behaviour seen in March and April boosting sales. This led to a spike in volume and value growth for Q1, as some consumers were concerned that COVID-19 would impact supply issues or that they would not be able to leave the house.
Essity’s Tena brand maintained a strong lead in retail adult incontinence in 2020, sustaining its value share. The brand has been at the forefront of education and awareness campaigns, with it looking to change perceptions of incontinence and the products on offer, launching more discreet and more comfortable products.
Due to the increase of price-sensitivity in 2020, there were a higher amount of promotions, deals and discounts noted by players. This included giving away free products with each purchase, or offering consumers discounts on other products if a purchase was made.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Mexico with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Mexico market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.