Executive Summary

Mar 2019
PROSPECTS
Population getting older

In Mexico, the number of people aged 65 years or more continues growing, as medical innovation increases life expectancy. Official statistics suggest that the 65+ year-old age group will reach 14 million people by 2030, up from 9 million in 2018.

Incontinence issues a growing trend

In Mexico, adult incontinence is a problem mainly among adults who are 60+ years old, but some other health issues can affect people, causing them to show this symptom in earlier life stages. An increasing proportion of the Mexican population have obesity problems, owing to bad dietary habits and a lack of exercise, and some of them have developed diabetes, which can lead to incontinence.

A category gaining presence in the market

In Mexico, there are many international companies, like Essity, Ontex and Kimberly-Clark Corp, offering their brands to help with incontinence problems, such as Tena, Depend, Affective and Diapro. Also, private label continues to gain relevance, with retailers such as Walmart and H-E-B offering private label products in different market niches.

COMPETITIVE LANDSCAPE
Brands with an active communication and marketing activities

In Mexico, incontinence continues to an issue that people prefer not to mention to family or friends. Because of this, companies in the country continue with major marketing efforts to educate the Mexican population about this topic.

Brands operate online stores

In Mexico, the leading incontinence brands have their own blogs or club to share statistics, tips and exercises, answer frequent questions, and the option to buy products directly from online stores. This offers discretion and the convenience of delivery to the home.

New launches and product renewals

The retail adult incontinence category saw new product launches and brand renewals in 2018. Tena launched Tena Night, offering protection during the night.

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Retail Adult Incontinence in Mexico

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Incontinence in Mexico?
  • What are the major brands in Mexico?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Adult Incontinence in Mexico - Category analysis

HEADLINES

PROSPECTS

Population getting older
Incontinence issues a growing trend
A category gaining presence in the market

COMPETITIVE LANDSCAPE

Brands with an active communication and marketing activities
Brands operate online stores
New launches and product renewals

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Tissue and Hygiene in Mexico - Industry Overview

EXECUTIVE SUMMARY

An uncertain year for Mexico
Private label an important player in the market
An active year for marketing
Online retailers continue gaining relevance
What to expect in the next years?

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources