Through the forecast period, retail adult incontinence is projected to see high single-digit retail volume growth and double-digit retail value (constant 2022 prices) growth. As the forecast period progresses, light adult incontinence is predicted to post slightly faster retail volume growth than moderate/heavy adult incontinence.
Mexico is expected to continue to be considered a “young” country in the forecast period, although the population pyramid is changing. There was a strong drop in the Mexican population under 34-years-old between 2010 and 2020, and a rise in the 65-year-old-and-over population, according to INEGI’s 2020 Population and Housing Census.
Companies are predicted to continue to refresh brand images and extend their product ranges with more eco-friendly products new scents and softer materials, to mention some innovations. For example, Essity has relaunched Tena Discret with new “InstaSec” technology, which is intended to absorb fluids fast and maintain freshness for longer.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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