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Country Report

Retail Adult Incontinence in

Retail Adult Incontinence in Canada

16 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Adult incontinence expected to witness stronger growth

Increased awareness, an ageing population and higher disposable income are expected help adult incontinence register strong growth over the forecast period. The prevailing situation is anticipated to favour tissue and hygiene manufacturers to focus intensely on this growing category, which may result in strong innovation and stiff competition from international players to local manufacturers.

Increasing older generation expected to drive adult incontinence

Statistics Canada’s 2016 census data revealed that, for the first time, the older generation outnumbered Canadians aged 14 and under. The country has six million senior citizens, thanks to the first baby boomers turning 65 in the review period, the increasing life expectancy of Canadians and the low fertility rate.

Ever-changing product design remains a challenge

The industry is highly cost-driven, and players are continuously engaged in establishing machinery that ensures low wastage of cotton and other raw materials. The players are constantly challenging end product manufacturers and equipment suppliers to create distinctive products that not only reduce costs but have improved functionality and are differentiated from their competitors.

COMPETITIVE LANDSCAPE

Kimberly-Clark continues to dominate

Canadian adult incontinence continued to be dominated by Kimberly-Clark Canada Inc in 2017, thanks to its strong brands, Depend and Poise, the former addressing moderate/heavy adult incontinence and the latter targeted towards light adult incontinence. The company’s dominance is also credited to its early market entry.

Procter & Gamble’s Always helps it to capitalise on adult incontinence

Procter & Gamble’s Always Discreet saw the highest increase in value sales in 2017. The brand, especially targeted towards women suffering from light incontinence, benefits from the reputation of Always sanitary protection towels in Canada.

Health and beauty specialist retailers remains the preferred retail channel

Canadians prefer to buy adult incontinence from health and beauty specialist retailers, followed by hypermarkets. Being a country with 9,600 community pharmacies located at convenient locations nationwide is one of the primary reasons for the preference for chemists/pharmacies.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Adult Incontinence industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Adult Incontinence in Canada market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Adult Incontinence in Canada?
What are the major brands in Canada?
What are the most important channels for Retail Adult Incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Retail Adult Incontinence in Canada - Category analysis

HEADLINES

PROSPECTS

Adult incontinence expected to witness stronger growth

Increasing older generation expected to drive adult incontinence

Ever-changing product design remains a challenge

COMPETITIVE LANDSCAPE

Kimberly-Clark continues to dominate

Procter & Gamble’s Always helps it to capitalise on adult incontinence

Health and beauty specialist retailers remains the preferred retail channel

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Tissue and Hygiene in Canada - Industry Overview

EXECUTIVE SUMMARY

Modest growth for tissue and hygiene

Maturity and changing lifestyles result in a marginal performance for retail tissue

Domestic players and private label dominate retail tissue

Supermarkets remains the leading distribution channel for tissue and hygiene

Modest growth expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Adult Incontinence in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Adult incontinence expected to witness stronger growth

Increasing older generation expected to drive adult incontinence

Ever-changing product design remains a challenge

COMPETITIVE LANDSCAPE

Kimberly-Clark continues to dominate

Procter & Gamble’s Always helps it to capitalise on adult incontinence

Health and beauty specialist retailers remains the preferred retail channel

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Retail Adult Incontinence in Canada - Category analysis

HEADLINES

PROSPECTS

Adult incontinence expected to witness stronger growth

Increasing older generation expected to drive adult incontinence

Ever-changing product design remains a challenge

COMPETITIVE LANDSCAPE

Kimberly-Clark continues to dominate

Procter & Gamble’s Always helps it to capitalise on adult incontinence

Health and beauty specialist retailers remains the preferred retail channel

CATEGORY DATA

Tissue and Hygiene in Canada - Industry Overview

EXECUTIVE SUMMARY

Modest growth for tissue and hygiene

Maturity and changing lifestyles result in a marginal performance for retail tissue

Domestic players and private label dominate retail tissue

Supermarkets remains the leading distribution channel for tissue and hygiene

Modest growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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