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Learn moreJun 2020
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Retail adult incontinence gained visibility in retail outlets in 2019, mainly within chained health and beauty specialist retailers and, to some extent, e-commerce. Apart from the growing number of distribution points, an increasing number of brands operating within different price segments became available towards the end of the review period.
Many elderly Ukrainians with incontinence issues were previously in the habit of using sanitary protection products as a means of dealing with this problem. However, as awareness of retail adult incontinence grows and some of the previous stigmas around incontinence begin to disappear, more consumers are turning to retail adult incontinence os an effective and convenient solution.
Seni by Bella-Trade remained the leading brand in retail adult incontinence in 2019, despite losing significant value share. The range is well-known throughout the country, successfully operating within both light and moderate/heavy adult incontinence.
Sales of retail adult incontinence are now expected to grow by 13% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a 19% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
Both light and moderate/heavy adult incontinence are expected to continue to record strong volume growth in 2020, albeit at slightly lower levels than those witnessed in 2019 for the reasons detailed previously. Moderate/heavy adult incontinence will likely remain by far the largest category in both constant 2019 value and volume terms in 2020.
Retail adult incontinence is anticipated to continue to record strong constant 2019 value growth over the forecast period, although at rates lower than those predicted in the February 2020 edition of our tissue and hygiene report, specifically in 2020 and 2021. Moderate/heavy adult incontinence performed significantly better than light incontinence over the review period as it met the needs of the majority of patients.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Ukraine with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.