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Country Report

Retail Adult Incontinence in

Retail Adult Incontinence in Malaysia

15 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Significant potential for light incontinence thanks to increasing female hygiene awareness

Retail adult incontinence offerings in Malaysia are primarily geared towards moderate/heavy incontinence and increasing product adoption and awareness is due to marketing campaigns by brand owners and healthcare providers. However, light incontinence has not received strong awareness or coverage with limited product availability compared to moderate/heavy incontinence.

Lower price remains an important driver of future growth

If brand switching within nappies/diapers and sanitary protection is somewhat less prevalent, a different scenario is evident in retail adult incontinence. This is because consumers tend to gravitate towards any brand that is offered on discount or one that comes with product giveaways, which implies that consumers are value seekers and pay little to no attention to brand name and product functionality or efficacy.

An ageing nation to help retail adult incontinence grow

2016’s statistics from the United Nations Economic and Social Commission for Asia and the Pacific has revealed that Malaysia is marching towards an ageing nation, as Malays aged 60 years and above comprised 9.5% of the entire population.

COMPETITIVE LANDSCAPE

Essity dominates category

Essity dominated adult incontinence and continued to offer strong competition with its frequent sales promotions; from discounts, to free gifts, contests, sampling and free trials, especially on Tena and Tena Value. This strategy appears to have paid dividends as consumers of adult incontinence are price sensitive and always search for discounts.

Greater involvement in marketing activities to promote sales

Most brands competing in retail adult incontinence seem to be less aggressive in their marketing efforts to make the public aware of their offerings in any form of media. As local consumers are value seekers, these brands mostly focus on competing for sales in terms of pricing, with no major initiatives carried out to differentiate one brand from another.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Adult Incontinence industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Adult Incontinence in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Adult Incontinence in Malaysia?
What are the major brands in Malaysia?
What are the most important channels for Retail Adult Incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Retail Adult Incontinence in Malaysia - Category analysis

HEADLINES

PROSPECTS

Significant potential for light incontinence thanks to increasing female hygiene awareness

Lower price remains an important driver of future growth

An ageing nation to help retail adult incontinence grow

COMPETITIVE LANDSCAPE

Essity dominates category

Greater involvement in marketing activities to promote sales

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records robust growth in 2017

Price remains significant factor when purchasing tissue and hygiene

Nibong Tebal Paper Mill Sdn Bhd continues to lead tissue and hygiene

Bricks-and-mortar stores remain most important channel

Positive outlook is set for tissue and hygiene over forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Adult Incontinence in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Significant potential for light incontinence thanks to increasing female hygiene awareness

Lower price remains an important driver of future growth

An ageing nation to help retail adult incontinence grow

COMPETITIVE LANDSCAPE

Essity dominates category

Greater involvement in marketing activities to promote sales

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Retail Adult Incontinence in Malaysia - Category analysis

HEADLINES

PROSPECTS

Significant potential for light incontinence thanks to increasing female hygiene awareness

Lower price remains an important driver of future growth

An ageing nation to help retail adult incontinence grow

COMPETITIVE LANDSCAPE

Essity dominates category

Greater involvement in marketing activities to promote sales

CATEGORY DATA

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records robust growth in 2017

Price remains significant factor when purchasing tissue and hygiene

Nibong Tebal Paper Mill Sdn Bhd continues to lead tissue and hygiene

Bricks-and-mortar stores remain most important channel

Positive outlook is set for tissue and hygiene over forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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