The ageing of the Malaysian population will make a significant contribution to growth in the retail adult incontinence category during the forecast period. Malaysia has already fallen under the ageing nation category (using the definition of the United Nations, with those aged 65 and above considered old and representing more than 7% of the total population in the country).
Retail adult incontinence will continue to face significant competition from other categories during the forecast period. Sanitary protection products such as standard towels are a popular substitute for light incontinence products due to their affordable price points and decent absorption capabilities, as well as the many lengths and brands from which to choose.
Over the forecast period, e-commerce is expected to see strong sales growth and steal category share from other distribution channels. One reason for this is that e-commerce offers a sense of anonymity to consumers embarrassed about making purchases in-person within a physical store.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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