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Incontinence in
Malaysia

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Ageing population drives growth

Malaysia is heading towards an ageing population with a significant percentage aged 65 years and above in 2018. With these demographic shifts, demand for retail incontinence products registered continuous value and volume growth over the review period.

Light adult incontinence has room to grow

Due to social stigma and ignorance, consumers often only seek medical attention when their condition worsens, which negatively affects demand for light adult incontinence. The availability of light adult incontinence products is generally limited in Malaysia, with only Poise by Kimberly-Clark (M) present in retailers, as some female consumers use sanitary towels as an alternative.

COMPETITIVE LANDSCAPE
Vinda Malaysia (Essity) remains the leading player

Vinda Malaysia retained its strong lead in retail adult incontinence in 2018 with its Tena, Tena Value, Control Plus and Dr P holding significant shares. Tena and Tena Value’s exposure has further established the brand in retail adult incontinence.

Domestic brand gaining traction

Nibong Tebal Paper Mill has achieved a significant share of retail adult incontinence with its Diapex brand, competing on pricing to gain share, as domestic brands and private label products tend to offer reasonably low prices compared to international brands in their attempts to gain volume share. Although the marketing and advertising campaigns by Nibong Tebal Paper Mill may not be as aggressive as those of the leader, it is slowly building brand awareness among both urban and rural consumers in an effort to widen its consumer base.

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Retail Adult Incontinence in Malaysia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Malaysia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Incontinence in Malaysia?
  • What are the major brands in Malaysia?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Adult Incontinence in Malaysia - Category analysis

HEADLINES

PROSPECTS

Ageing population drives growth
Light adult incontinence has room to grow

COMPETITIVE LANDSCAPE

Vinda Malaysia (Essity) remains the leading player
Domestic brand gaining traction

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records healthy growth in 2018
Consumers seek affordability and quality
Nibong Tebal Paper Mill leads tissue and hygiene
Hypermarkets, supermarkets and department stores remain popular channels
Positive outlook for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources