Malaysia is heading towards an ageing population with a significant percentage aged 65 years and above in 2018. With these demographic shifts, demand for retail incontinence products registered continuous value and volume growth over the review period.
Due to social stigma and ignorance, consumers often only seek medical attention when their condition worsens, which negatively affects demand for light adult incontinence. The availability of light adult incontinence products is generally limited in Malaysia, with only Poise by Kimberly-Clark (M) present in retailers, as some female consumers use sanitary towels as an alternative.
Vinda Malaysia retained its strong lead in retail adult incontinence in 2018 with its Tena, Tena Value, Control Plus and Dr P holding significant shares. Tena and Tena Value’s exposure has further established the brand in retail adult incontinence.
Nibong Tebal Paper Mill has achieved a significant share of retail adult incontinence with its Diapex brand, competing on pricing to gain share, as domestic brands and private label products tend to offer reasonably low prices compared to international brands in their attempts to gain volume share. Although the marketing and advertising campaigns by Nibong Tebal Paper Mill may not be as aggressive as those of the leader, it is slowly building brand awareness among both urban and rural consumers in an effort to widen its consumer base.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Malaysia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.