Country Report

Incontinence in

Retail Adult Incontinence in Malaysia

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Ageing population and players’ efforts to remove taboos help drive stronger demand

With Malaysia heading towards an ageing population (7% of the total population will be aged 65 years and above in 2020), there has been a gradual increase in demand for retail adult incontinence in Malaysia. In 2020, the category will continue to be dominated by moderate/heavy adult incontinence, mainly driven by elderly and bedridden consumers.

Light adult incontinence losing sales to cheaper options in sanitary protection

Light adult incontinence will remain significantly less popular than the traditional moderate/heavy formats in 2020, although it will record similar current value growth that is marginally faster than the previous year. Due to social stigma and ignorance, consumers often only seek medical attention when their condition worsens, which negatively affects demand for light adult incontinence.

Vinda Malaysia remains top player through global reputation of its brand Tena

Vinda Malaysia Sdn Bhd will retain a clear lead in retail adult incontinence in 2020, due to the established reputation of its brand Tena, which offers a wide range of taped and pants formats (under Tena Value, Control Plus, and Dr P), in addition to its light adult incontinence line (under Tena Lady). Consumers place a great deal of trust in the brand’s reliability, and it remains popular amongst healthcare providers and chemists/pharmacies.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Malaysia?
What are the major brands in Malaysia?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Adult Incontinence in Malaysia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Ageing population and players’ efforts to remove taboos help drive stronger demand

Light adult incontinence losing sales to cheaper options in sanitary protection

Vinda Malaysia remains top player through global reputation of its brand Tena

RECOVERY AND OPPORTUNITIES

Declining population set to determine healthy prospects for the category

Decreased disposable incomes set to benefit brands priced within mid-range

E-commerce set for stronger sales, though hypermarkets to remain top channel

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Adult Incontinence in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Ageing population and players’ efforts to remove taboos help drive stronger demand

Light adult incontinence losing sales to cheaper options in sanitary protection

Vinda Malaysia remains top player through global reputation of its brand Tena

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Adult Incontinence in Malaysia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Ageing population and players’ efforts to remove taboos help drive stronger demand

Light adult incontinence losing sales to cheaper options in sanitary protection

Vinda Malaysia remains top player through global reputation of its brand Tena

RECOVERY AND OPPORTUNITIES

Declining population set to determine healthy prospects for the category

Decreased disposable incomes set to benefit brands priced within mid-range

E-commerce set for stronger sales, though hypermarkets to remain top channel

CATEGORY DATA

Tissue and Hygiene in Malaysia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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