Retail adult incontinence is set to further grow in both volume and value sales terms (at constant 2022 prices) over the forecast period. The increasing retail demand for this product is supported by the ageing population in Hong Kong as well as fading social stigmas, which will help expand the consumer base.
Despite an optimistic outlook, positioning and segmentation will become crucial for brands to further expand their reach and share in Hong Kong. This is because retail adult incontinence is likely to experience polarising trends over the forecast period.
In Hong Kong, adult incontinence has long been stigmatised and is considered taboo. Feeling ashamed is one of the major reasons preventing local consumers from seeking help.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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