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Country Report

Retail Adult Incontinence in

Retail Adult Incontinence in Bulgaria

15 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing sales of adult incontinence

Demand for disposable adult incontinence products in Bulgaria in 2017 continued to be structurally demographic-driven as the number of people aged over 65 is rising. The development of products that are more discreet and efficient also contributed to fighting consumers’ reluctance to use these products.

Adult incontinence with a changing face

Manufacturers employ educational programmes and apply different marketing strategies to debunk misperceptions and taboos regarding adult incontinence, which is traditionally associated with the elderly. While incontinence is more prevalent among older people, it can nonetheless strike anyone.

Space for improvement of smaller categories

With the ageing Bulgarian population, adult incontinence is expected to see positive development over the forecast period. As the prevalence of incontinence increases with age, increasing demand for adult incontinence products is inevitable.

COMPETITIVE LANDSCAPE

Torunskie Zaklady maintains category lead

Torunskie Zaklady maintained its leadership of adult incontinence in 2017. The company’s success is built on the reputation of its well-established brand Seni, which offers a wide range of products in key health and beauty specialists throughout Bulgaria.

Player with strong plans for development

ScanClean EOOD finished second in 2017 with its brand Tena. ScanClean EOOD is a company with a long tradition in the manufacturing of adult incontinence products.

Private label’s increased share

The importance of Private label increased and modern grocery retailers such as Lidl, Billa and Kaufland became part of the important factors contributing to the changes in the category. Their lower prices, constant promotions and advertising meant they could not be ignored.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Adult Incontinence industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Adult Incontinence in Bulgaria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Adult Incontinence in Bulgaria?
What are the major brands in Bulgaria?
What are the most important channels for Retail Adult Incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Retail Adult Incontinence in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Growing sales of adult incontinence

Adult incontinence with a changing face

Space for improvement of smaller categories

COMPETITIVE LANDSCAPE

Torunskie Zaklady maintains category lead

Player with strong plans for development

Private label’s increased share

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Tissue and Hygiene in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Growing demand for convenience

Companies increase focus on quality

No changes among the leaders

Internet retailing sees growth

Interest in high-quality products expected to continue growing

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Adult Incontinence in Bulgaria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing sales of adult incontinence

Adult incontinence with a changing face

Space for improvement of smaller categories

COMPETITIVE LANDSCAPE

Torunskie Zaklady maintains category lead

Player with strong plans for development

Private label’s increased share

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Retail Adult Incontinence in Bulgaria - Category analysis

HEADLINES

PROSPECTS

Growing sales of adult incontinence

Adult incontinence with a changing face

Space for improvement of smaller categories

COMPETITIVE LANDSCAPE

Torunskie Zaklady maintains category lead

Player with strong plans for development

Private label’s increased share

CATEGORY DATA

Tissue and Hygiene in Bulgaria - Industry Overview

EXECUTIVE SUMMARY

Growing demand for convenience

Companies increase focus on quality

No changes among the leaders

Internet retailing sees growth

Interest in high-quality products expected to continue growing

MARKET INDICATORS

MARKET DATA

SOURCES

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