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Retail adult incontinence is a category with high growth potential in Bulgaria. The main reason for this is that the country’s population is rapidly ageing.
Towards the end of the review period, economy products were the main driver of growth in retail adult incontinence. This is mainly because demand for retail adult incontinence is driven by elderly people, who are typically more price-sensitive.
Alivio OOD remained the leading local manufacturer of retail adult incontinence in Bulgaria in 2019. The player’s stable performance remained in effect towards the end of the review period.
Retail adult incontinence is now slated for 8% value growth in 2019 constant terms overall during 2020 in light of the impact of COVID-19. This compares to a 5% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
The positive effects of changing consumer attitudes as a result of the COVID-19 pandemic are expected to benefit retail light adult incontinence and retail moderate/heavy adult incontinence equally.
With the COVID-19 pandemic having sharpened the focus of Bulgarian consumers on the importance of health and wellbeing, especially for the elderly and other vulnerable people, it is expected that retail adult incontinence will benefit from higher demand. Faced with the dangers that COVID-19 poses to their elderly relatives, many Bulgarians have begun to pay more attention to the welfare of their aged relatives.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Bulgaria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Bulgaria market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.