The forecast period is expected to see positive growth in volume and value sales of retail adult incontinence. This is set to be largely because far more people among the population of Bulgaria are likely to need to use adult incontinence items as the country’s population continues to age.
Moderate/heavy adult incontinence is expected to generate the strongest volume growth of any category in retail adult incontinence over the forecast period and this is set to be connected with the emergence of an entirely new consumer base for these products: professional people who would benefit from being able to go for long periods without needing to interrupt their activities to use the toilet. This is likely to mark the first time that those who are not suffering from some health condition which causes incontinence becomes a major consumer base for such products.
While health and beauty specialist retailers is expected to remain the leading distribution channel for retail adult incontinence during the forecast period, e-commerce is expected to continue gaining ground in the retail distribution of these products. After recording a huge leap in consumer demand during 2020 at the peak of the COVID-19 pandemic, e-commerce has remained a popular source of retail adult incontinence.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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