Retail adult incontinence is still in its infancy in China, with very low product penetration. With rising household incomes and increasing hygiene-consciousness, retail adult incontinence recorded the most buoyant double-digit value CAGR within retail tissue and hygiene in the review period, including in 2018.
The dynamic pace of growth in retail adult incontinence is anticipated to continue in the forecast period, as the overall product penetration rate is still relatively low, whilst the older population is projected to continue growing at an even quicker pace. On the one hand, retail adult incontinence is expected to experience higher product acceptance in lower-tier cities and rural areas; on the other hand, consumers in top-tier cities are likely to trade up to higher-quality incontinence products over the forecast period, in line with their rising incomes and higher hygiene awareness.
Moderate/heavy adult incontinence dominates retail adult incontinence, representing four fifths of total retail value sales in 2018. Many Chinese consumers are still reluctant to accept they have incontinence.
Hengan Fujian Holding maintained its lead in retail adult incontinence in 2018, and enjoyed robust double-digit value growth. The company is amongst the few in the market with products covering incontinence, sanitary protection and nappies/diapers/pants; other players in this category usually focus only on incontinence.
Domestic manufacturers outshine international players in retail adult incontinence in China, with multinational brands only occupying two out of the top 10 positions in 2018 in terms of value sales. Apart from a wider product presence, domestic players are much more advantageous in terms of pricing, which still plays a decisive role in consumers’ product choice in incontinence products in China.
In addition to the leading domestic manufacturers, such as Hengan Fujian Holding and Hangzhou Coco Healthcare Products, the number of small domestic players mushroomed in the review period. These companies offer low-quality and low-priced incontinence products, catering to the needs of price-sensitive consumers, especially in lower-tier cities and rural areas.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in China market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.