Executive Summary

Mar 2019
PROSPECTS
Growth remains vigorous

Demand for retail adult incontinence products remained strong in Spain in 2018. On the one hand, the number of elderly people and Spaniards suffering from light or moderate incontinence continued to increase.

The expanding consumer base

Starting from the economic crisis of 2008, Spain fell into a negative birth rate and saw an increasing elderly population. Obesity rates also reached unprecedented high levels amongst the Spanish population.

More availability through grocery retailers

Another main driver of the positive performance of retail adult incontinence in 2018 was the increasing availability of such products through retailers and the expansion of the product range. Manufacturers extended their offer of products, creating new formats to meet consumers’ needs, especially for light/moderate incontinence issues.

COMPETITIVE LANDSCAPE
Highly concentrated demand

High concentration defines the competitive landscape in adult incontinence, with the leading two companies accounting for the large majority of sales in value terms in 2018. Essity alone accounted almost half of sales with its Tena brand.

Private label gains strength

With the exception of the two leaders, and Procter & Gamble and Kimberly-Clark, the rest of the competitive landscape is mainly made up of private label. Mercadona is the main private label player, thanks to its large network of stores, followed by Carrefour.

New disposable pants

The most interesting novelty of the year came from Essity. The company focused on light/moderate adult incontinence and launched Tena Lady Pants Plus and Tena Men Active Fit Pants Plus – both were winners of the “Product of the Year” prize.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Retail Adult Incontinence in Spain

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Incontinence in Spain?
  • What are the major brands in Spain?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Adult Incontinence in Spain - Category analysis

HEADLINES

PROSPECTS

Growth remains vigorous
The expanding consumer base
More availability through grocery retailers

COMPETITIVE LANDSCAPE

Highly concentrated demand
Private label gains strength
New disposable pants

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Tissue and Hygiene in Spain - Industry Overview

EXECUTIVE SUMMARY

Creating value despite a weak volume performance
Fewer babies and more elderly shape the performance of tissue and hygiene
Private label leads
Reorganisation of retail channels
The future prospects are challenging

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources