Modern medicines and technologies have allowed older populations to live longer, causing the general population to age as the average life span rises. As a result, more and more of the population require absorbent products; this growth in demand is expected to continue in forecast period as well.
In 2017, Always entered retail adult incontinence with light absorbent products targeting younger audiences. Many women use sanitary pads for urine leakage, as they have a difficult time switching to products designated for incontinence as it may represent old age or shame.
Kimberly-Clark Israel Ltd holds the dominant value share of retail adult incontinence, as well as that of overall tissue and hygiene. The company has massive logistic and distributive operations, allowing its brands to be sold in many stores around the country.
The internet retailing channel continues to grow. Often, children of consumers are the ones buying the products for their parents; although the older population is not technologically advanced, their children are very capable of making online purchases.
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This industry report originates from Passport, our Tissue and Hygiene market research database.