Executive Summary

Mar 2019
PROSPECTS
Ageing population drives volume growth

Modern medicines and technologies have allowed older populations to live longer, causing the general population to age as the average life span rises. As a result, more and more of the population require absorbent products; this growth in demand is expected to continue in forecast period as well.

Always joins retail adult incontinence

In 2017, Always entered retail adult incontinence with light absorbent products targeting younger audiences. Many women use sanitary pads for urine leakage, as they have a difficult time switching to products designated for incontinence as it may represent old age or shame.

COMPETITIVE LANDSCAPE
Kimberly-Clark dominates value sales

Kimberly-Clark Israel Ltd holds the dominant value share of retail adult incontinence, as well as that of overall tissue and hygiene. The company has massive logistic and distributive operations, allowing its brands to be sold in many stores around the country.

Online retailing is rising

The internet retailing channel continues to grow. Often, children of consumers are the ones buying the products for their parents; although the older population is not technologically advanced, their children are very capable of making online purchases.

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Retail Adult Incontinence in Israel

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Incontinence in Israel?
  • What are the major brands in Israel?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Adult Incontinence in Israel - Category analysis

HEADLINES

PROSPECTS

Ageing population drives volume growth
Always joins retail adult incontinence

COMPETITIVE LANDSCAPE

Kimberly-Clark dominates value sales
Online retailing is rising

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Tissue and Hygiene in Israel - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene performs stably
New regulation expected to affect prices in sanitary protection
Kimberly-Clark Israel dominates but private label gains popularity
Main channels and online retailing grow
Volume sales and unit prices are forecast to grow

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources