Country Report

Incontinence in

Retail Adult Incontinence in Serbia

Mar 2019

US$990

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Executive Summary

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PROSPECTS

Embarrassment connected to need for retail adult incontinence remains

The embarrassment surrounding the usage of retail adult incontinence started to slowly diminish amongst Serbian consumers over the review period. However, there is still some way to go as many consumers feel there remains a strong taboo connected to adult incontinence.

Moderate/heavy adult incontinence records stronger performance than light format

Moderate/heavy adult incontinence recorded a notably better result compared to light adult incontinence in Serbia during 2018, as it did for the latter half of the review period. Local consumers are, due to the already described stigma, unwilling to use these products when they experience mild problems and opt for adult incontinence only when suffering from more severe symptoms.

COMPETITIVE LANDSCAPE

Essity retains lead

Most of the producers present in Serbian retail adult incontinence recorded positive current value growth in 2018. They benefitted from the overall positive growth of the category as well as from the fact that no new competition entered during 2018.

Marketing activities remain scarce

In accordance with the relatively low demand for retail adult incontinence, manufacturers that offered these products did not invest much in advertising activities in 2018. Marketing activities were therefore mostly limited to point-of-sales banners and the occasional press advertisements.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Serbia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Serbia?
What are the major brands in Serbia?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Adult Incontinence in Serbia - Category analysis

HEADLINES

PROSPECTS

Embarrassment connected to need for retail adult incontinence remains

Moderate/heavy adult incontinence records stronger performance than light format

COMPETITIVE LANDSCAPE

Essity retains lead

Marketing activities remain scarce

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Tissue and Hygiene in Serbia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to record stable performance in 2018

Limited number of new product launches as producers rely on other strategies

Competition intensifies, private label lines gain in popularity

Modern grocery retailers continues to gain ground

Underdeveloped categories to continue growing strongly over forecast period

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Adult Incontinence in Serbia

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Executive Summary

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PROSPECTS

Embarrassment connected to need for retail adult incontinence remains

Moderate/heavy adult incontinence records stronger performance than light format

COMPETITIVE LANDSCAPE

Essity retains lead

Marketing activities remain scarce

Samples

Overview

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Table of Contents

Retail Adult Incontinence in Serbia - Category analysis

HEADLINES

PROSPECTS

Embarrassment connected to need for retail adult incontinence remains

Moderate/heavy adult incontinence records stronger performance than light format

COMPETITIVE LANDSCAPE

Essity retains lead

Marketing activities remain scarce

CATEGORY DATA

Tissue and Hygiene in Serbia - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to record stable performance in 2018

Limited number of new product launches as producers rely on other strategies

Competition intensifies, private label lines gain in popularity

Modern grocery retailers continues to gain ground

Underdeveloped categories to continue growing strongly over forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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