Retail adult incontinence will register continued volume growth over forecast period. An ageing population will support volume sales, with the proportion of over 65s increasing further over the forecast period.
The high price of retail adult incontinence products could dampen volume sales oner the forecast period. If inflation continues to increase over the forecast period, this could see volume growth dampened.
Product development will focus on more gender-specific products, particularly for light incontinence products. In addition, female light incontinence products will increasingly be positioned alongside sanitary products, in order to increase awareness and visibility of incontinence pads among the female population.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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