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Country Report

Retail Adult Incontinence in

Retail Adult Incontinence in Serbia

15 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rx/reimbursement incontinence exists in Serbia, but does not impact retail adult incontinence

Patients in Serbia with certain diagnoses, primarily children whose health issues cause incontinence problems and adults who are restricted to wheelchairs, have a right to Rx/reimbursement incontinence products. The procedure is clear – one has to apply for the right to get these products in the given institution and he or she is entitled to 60 units each month.

Ageing population dictates growing demand for retail adult incontinence

The Serbian population is ageing and the trend leads to a growing number of consumers who are aged 65 or above. This of course positively affected retail adult incontinence throughout the review period.

Stigma surrounding usage of adult incontinence products slowly disappearing

The stigma surrounding usage of adult incontinence products was notably diminishing over the review period and the trend continued in 2017. Several minor campaigns led by public institutions and pharmacies helped this process notably as well as health-specialised magazines and TV shows.

COMPETITIVE LANDSCAPE

Essity inherits the leading position in retail adult incontinence from its predecessor SCA Group

In mid-2017 SCA Group decided to split into two companies – one keeping the SCA name and dealing with tissue products, and the second one, Essity, which will keep producing hygiene products. After this change Essity took over the first position in Serbian retail adult incontinence from SCA Group.

Domestic producers remain negligible

As of 2017, there were no domestic producers of adult incontinence products with significant value shares. There were some domestic players offering these products, such as Niva, but it failed to claim a visible value share due to poor distribution and recognisability.

No private label lines available

There were no private label offers of retail adult incontinence in 2017. Retailers obviously see these products as a niche and not worth investing in to create a private label line in the category.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Adult Incontinence industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Adult Incontinence in Serbia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Adult Incontinence in Serbia?
What are the major brands in Serbia?
What are the most important channels for Retail Adult Incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Retail Adult Incontinence in Serbia - Category analysis

HEADLINES

PROSPECTS

Rx/reimbursement incontinence exists in Serbia, but does not impact retail adult incontinence

Ageing population dictates growing demand for retail adult incontinence

Stigma surrounding usage of adult incontinence products slowly disappearing

COMPETITIVE LANDSCAPE

Essity inherits the leading position in retail adult incontinence from its predecessor SCA Group

Domestic producers remain negligible

No private label lines available

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Tissue and Hygiene in Serbia - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions lead to accelerated growth of tissue and hygiene in 2017

Baby wipes starts declining in 2017, whilst other wipes categories develop faster

Procter & Gamble, Drenik ND keep losing value share, but still clearly lead tissue and hygiene

Non-grocery specialists and internet retailing growing

Further growth expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Adult Incontinence in Serbia

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Executive Summary

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PROSPECTS

Rx/reimbursement incontinence exists in Serbia, but does not impact retail adult incontinence

Ageing population dictates growing demand for retail adult incontinence

Stigma surrounding usage of adult incontinence products slowly disappearing

COMPETITIVE LANDSCAPE

Essity inherits the leading position in retail adult incontinence from its predecessor SCA Group

Domestic producers remain negligible

No private label lines available

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

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Table of Contents

Retail Adult Incontinence in Serbia - Category analysis

HEADLINES

PROSPECTS

Rx/reimbursement incontinence exists in Serbia, but does not impact retail adult incontinence

Ageing population dictates growing demand for retail adult incontinence

Stigma surrounding usage of adult incontinence products slowly disappearing

COMPETITIVE LANDSCAPE

Essity inherits the leading position in retail adult incontinence from its predecessor SCA Group

Domestic producers remain negligible

No private label lines available

CATEGORY DATA

Tissue and Hygiene in Serbia - Industry Overview

EXECUTIVE SUMMARY

Favourable economic conditions lead to accelerated growth of tissue and hygiene in 2017

Baby wipes starts declining in 2017, whilst other wipes categories develop faster

Procter & Gamble, Drenik ND keep losing value share, but still clearly lead tissue and hygiene

Non-grocery specialists and internet retailing growing

Further growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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