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Learn moreJun 2020
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Sales of retail adult incontinence are now expected to grow by 6% in 2019 constant value terms in 2020 overall. This matches the 6% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
Both retail light adult incontinence and retail moderate/heavy adult incontinence will experience steady growth in 2020, with sales having peaked at the start of year due to stockpiling, and elderly consumers staying at home. With limited access to stores and a curfew in place, consumers wanted to ensure they had enough product to last.
Over the forecast period, sales for retail adult incontinence products will remain stable, given the minimal impact COVID-19 will have on sales, especially considering the essential nature of the items. As lower-income consumers who cannot afford adult incontinence goods already turn to cheaper sanitary protection and cloth nappies, there is not predicted to be any significant trading down as a response to COVID-19.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in South Africa market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.