Country Report

Incontinence in

Retail Adult Incontinence in South Africa

Jun 2020

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 AND BEYOND

COVID-19 impact

Sales of retail adult incontinence are now expected to grow by 6% in 2019 constant value terms in 2020 overall. This matches the 6% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail adult incontinence

Both retail light adult incontinence and retail moderate/heavy adult incontinence will experience steady growth in 2020, with sales having peaked at the start of year due to stockpiling, and elderly consumers staying at home. With limited access to stores and a curfew in place, consumers wanted to ensure they had enough product to last.

Recovery and opportunities

Over the forecast period, sales for retail adult incontinence products will remain stable, given the minimal impact COVID-19 will have on sales, especially considering the essential nature of the items. As lower-income consumers who cannot afford adult incontinence goods already turn to cheaper sanitary protection and cloth nappies, there is not predicted to be any significant trading down as a response to COVID-19.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in South Africa market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in South Africa?
What are the major brands in South Africa?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Adult Incontinence in South Africa - Category analysis

HEADLINES

Growth in 2019 is boosted by the increasing elderly population, with potential to drive further sales through awareness and educational campaigns

Due to the expense of adult incontinent products, in 2019, many consumers turn to alternatives, such as cloth nappies and sanitary protection

Tena remains the leading product in 2019, benefiting from product innovation that responds to consumer demands for convenience and comfort

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

Tissue and Hygiene in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Spending power is limited in 2019, as most consumers focus on essential items at affordable prices, with effectiveness and comfort being key sales points

In 2019, Kimberly-Clark and Procter & Gamble lead with global-established products, whereas Twinsaver boosts its performance through investments in production

Due to the impact of COVID-19, the forecast period will record steady growth for retail tissue and hygiene, with a gradual recovery for away-from-home tissue

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Adult Incontinence in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Adult Incontinence in South Africa - Category analysis

HEADLINES

Growth in 2019 is boosted by the increasing elderly population, with potential to drive further sales through awareness and educational campaigns

Due to the expense of adult incontinent products, in 2019, many consumers turn to alternatives, such as cloth nappies and sanitary protection

Tena remains the leading product in 2019, benefiting from product innovation that responds to consumer demands for convenience and comfort

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Spending power is limited in 2019, as most consumers focus on essential items at affordable prices, with effectiveness and comfort being key sales points

In 2019, Kimberly-Clark and Procter & Gamble lead with global-established products, whereas Twinsaver boosts its performance through investments in production

Due to the impact of COVID-19, the forecast period will record steady growth for retail tissue and hygiene, with a gradual recovery for away-from-home tissue

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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