Country Report

Incontinence in

Retail Adult Incontinence in South Africa

Mar 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Mid-high income consumers stockpiling goods during the lockdown period

Retail adult incontinence recorded value growth of 9% in 2020, with demand for the products prevalent among middle to higher income groups, who stockpiled the goods during the first week of the COVID-19 outbreak. This stockpiling behaviour was done to ensure supplies were easily accessible within the home, with consumers concerned that the outbreak of the virus would impact supply chains.

The ageing population and increasing rates of obesity, cancer and diabetes drive growth

Adult retail incontinence remained relatively mature in South Africa. However, given the stigma associated with these products in the country, there is potential for future growth to be driven by educating consumers and launching campaigns to raise awareness and reduce the stigma.

Tena remains the leading player as retailers expand their online presence

Essity AB’s continued to lead the market in 2020, offering its brand Tena, which leads both volume and value share. Tena benefits from being a leading global brand with a strong presence across key channels, including supermarkets and parapharmacies, while the player has also built a strong brand heritage in the market.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in South Africa market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in South Africa?
What are the major brands in South Africa?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Adult Incontinence in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Mid-high income consumers stockpiling goods during the lockdown period

The ageing population and increasing rates of obesity, cancer and diabetes drive growth

Tena remains the leading player as retailers expand their online presence

RECOVERY AND OPPORTUNITIES

Positive growth across the forecast period as the necessity of the product, drives sales

Private label offerings have the opportunity to grow across the forecast period

Alternatives such as cloth nappies and sanitary protection stifle growth

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Tissue and Hygiene in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Adult Incontinence in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Mid-high income consumers stockpiling goods during the lockdown period

The ageing population and increasing rates of obesity, cancer and diabetes drive growth

Tena remains the leading player as retailers expand their online presence

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Adult Incontinence in South Africa - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Mid-high income consumers stockpiling goods during the lockdown period

The ageing population and increasing rates of obesity, cancer and diabetes drive growth

Tena remains the leading player as retailers expand their online presence

RECOVERY AND OPPORTUNITIES

Positive growth across the forecast period as the necessity of the product, drives sales

Private label offerings have the opportunity to grow across the forecast period

Alternatives such as cloth nappies and sanitary protection stifle growth

CATEGORY DATA

Tissue and Hygiene in South Africa - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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