Low and steady volume growth is anticipated in the forthcoming years. Even though adult incontinence is considered an essential product, the low awareness surrounding incontinence combined with the high poverty rates in the country, will contribute to low volume development in the coming years.
Informal marketplaces will continue to develop positively in the coming years as higher inflation hits consumer’s budgets and families seek more accessible alternatives for their relatives. The majority of seniors in Guatemala are dependent on their families, so it is up to other members to purchase these items.
Although light incontinence products do exist, demand will remain much lower for these presentations as awareness remains relatively low. Leading brands, such as Tena, are tackling this agenda, notably with the launch of its new Tena Washable Absorbent Underwear.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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