Most retail adult incontinence products purchased by consumers in 2020 are offered in chemists/pharmacies. As chemists/pharmacists could remain open throughout the pandemic without restrictions on opening hours, the channel did not register a significant difference in sales.
During the pandemic in 2020, non-COVID-19 patients were treated at home wherever possible to leave hospital beds free for COVID-19 sufferers and to reduce the risk of potentially vulnerable patients contracting the virus in these institutions. This was also true of nursing homes and long-term care facilities which were strongly infected by the virus and resulted in many cases and deaths.
Essity AB will retain the top player position in 2020, thanks to its Tena brand, with more than half the total category share. The only other notable player in the category is TZMO Latvija SIA, with its Seni brand.
During the review period, one of the key drivers for growth in retail adult incontinence was strong consumer spending power. However, despite retail adult incontinence being seen as an essential product by those who need it, post-pandemic economic problems could have an impact on sales over the forecast period.
Due to the impact of the COVID-19 pandemic, category sales via e-commerce have grown as consumers viewed this as a safe and non-transmissible way to shop. It is likely that sales through this channel will continue to gain popularity during the forecast period, partly due to the safety of the channel whilst the pandemic persists and partly due to the convenience it offers.
Adult incontinence is not a widely spoken topic yet in Latvia. However, as consumers in Lithuania and other neighbouring countries are becoming more educated about this condition, it is expected that consumers in Latvia will follow suit and view adult incontinence as less of a taboo.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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