Latvia’s population continued to age at the end of the review period with 20% of the population aged 65+ years in 2017. With ageing set to continue over the forecast period demand for retail adult incontinence should continue to see strong growth, with this condition mainly affecting the elderly.
Retail adult incontinence remains relatively expensive per unit and as such sales are affected by the economic conditions within the country, despite the products being daily essentials for many consumers. This is because the main consumer base is the elderly, the disabled and caregivers who are typically buying for a family member, with these consumers being generally price sensitive.
Moderate/heavy adult incontinence is likely to remain the largest and most dynamic category over the forecast period. The category should benefit from ongoing information and awareness campaigns from public and private bodies which are helping to remove the stigma of urinary incontinence.
Essity maintained its dominance in retail adult incontinence in 2018 thanks to the strength of its Tena brand which has developed strong awareness and trust among consumers. Tena has invested in raising awareness and acceptance of urinary incontinence through education and marketing campaigns, including the use of television and print advertising and an active presence on social media.
Second place in the rankings is TZMO Latvij with its Seni brand. Retail adult incontinence is a very consolidated category with Tena and Seni being the only significant branded products.
Health and beauty specialist retailer Drogas AS accounts for most of the remaining sales within retail adult incontinence with its Facelle Diskret private label range. This range is significantly cheaper than those of the two leading international brands and it continued to see strong current value growth in 2018 due to its popularity with more price conscious consumers.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Latvia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Latvia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.