Chemists/pharmacies and drugstores/parapharmacies have opportunities for growth thanks to repeat purchases from consumers with chronic diseases, with this not only applying to medications but also in the case of adult incontinence products. Historically, most adult incontinence products were purchased through a RX/reimbursement scheme, whereas in more recent years the development of light and medium incontinence products has received growing interest through retail channels.
Although retail adult incontinence remains quite new in the Italian market and is not yet mature, brands and retailers must remain wary about the fact that over time the category is likely to follow the same path of sanitary protection and become a commodity. When this happens, consumers will likely focus only on the lowest possible price for their purchases.
Following some liberalisation acts in 2017, Italy is facing an increase in the number of chemists/pharmacies and drugstores/parapharmacies outlets. The number of outlets allowed was previously limited based on the number of inhabitants in each municipality.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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