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Country Report

Retail Adult Incontinence in

Retail Adult Incontinence in Italy

17 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Italy facing an ageing population

Italy has the largest population of those aged 65 and over in Western Europe. Unlike their predecessors, however, many elderly people are staying active for longer, with some facing minor incontinence issues.

Consumers unhappy with reimbursement products

According to several surveys, most incontinent adults are not satisfied with the quality of the products provided by the SSN, with many instead choosing to pay for retail products themselves. Moreover, several regions in Italy have dramatically reduced the number of units distributed, thus boosting demand at retail level.

Pharmacies benefit from cross-selling and upselling opportunities

As most reimbursement products are distributed through pharmacies, the channel is benefiting from increasing traffic at a time when non-store retailing is taking people away. As consumers go to pharmacies to collect their monthly Rx supply, pharmacists can show them a wider range of retail products, and are often asked for advice on alternatives when consumers are not happy with what is provided by the SSN.

COMPETITIVE LANDSCAPE

Lines Specialist offers free trial and shipping for online purchases

Incontinent adults are often unwilling to disclose their intimate needs with neighbours and people they meet in supermarkets and so online sales will likely increase. As shipping costs in Italy are sometimes higher than the price of a product itself, purchases are mainly still made through traditional stores.

Essity promotes Tena Lady Discreet

Tena remained the leading brand in adult incontinence in 2017, with Essity also introducing Tena Lady Discreet, a new umbrella brand which includes three different types of products, namely Mini with Easy Up system, Mini Plus and Mini Plus with wings for light incontinence and Normal with 3D Fit. These products are thinner compared to their traditional counterparts, thus offering a more discreet fit for those suffering from light incontinence.

Private label remains underdeveloped

Compared to branded adult incontinence products, private label remained heavily underdeveloped in 2017. While retailers have been building a presence in many food and non-food categories, this is not the case in adult incontinence.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Adult Incontinence industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Adult Incontinence in Italy market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Adult Incontinence in Italy?
What are the major brands in Italy?
What are the most important channels for Retail Adult Incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Retail Adult Incontinence in Italy - Category analysis

HEADLINES

PROSPECTS

Italy facing an ageing population

Consumers unhappy with reimbursement products

Pharmacies benefit from cross-selling and upselling opportunities

COMPETITIVE LANDSCAPE

Lines Specialist offers free trial and shipping for online purchases

Essity promotes Tena Lady Discreet

Private label remains underdeveloped

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Tissue and Hygiene in Italy - Industry Overview

EXECUTIVE SUMMARY

Italians seeking the best price/quality ratio

Environmental sustainability at the core of manufacturers’ strategies

Fater continues to lead tissue and hygiene in terms of value sales

Drugstores, variety stores and discounters all gaining ground

Adult incontinence a category to watch

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Adult Incontinence in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Italy facing an ageing population

Consumers unhappy with reimbursement products

Pharmacies benefit from cross-selling and upselling opportunities

COMPETITIVE LANDSCAPE

Lines Specialist offers free trial and shipping for online purchases

Essity promotes Tena Lady Discreet

Private label remains underdeveloped

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Retail Adult Incontinence in Italy - Category analysis

HEADLINES

PROSPECTS

Italy facing an ageing population

Consumers unhappy with reimbursement products

Pharmacies benefit from cross-selling and upselling opportunities

COMPETITIVE LANDSCAPE

Lines Specialist offers free trial and shipping for online purchases

Essity promotes Tena Lady Discreet

Private label remains underdeveloped

CATEGORY DATA

Tissue and Hygiene in Italy - Industry Overview

EXECUTIVE SUMMARY

Italians seeking the best price/quality ratio

Environmental sustainability at the core of manufacturers’ strategies

Fater continues to lead tissue and hygiene in terms of value sales

Drugstores, variety stores and discounters all gaining ground

Adult incontinence a category to watch

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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