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In 2019, the population of adults with incontinence health-related issues continued to increase, driving demand for adult incontinence products. To respond to the growing demand, an influx of international players continued to be imported to the country, increasing awareness, choice and availability, further driving sales for adult incontinence good.
Over the review period, only moderate/heavy adult incontinence products had significant sales in Nigeria, as most consumers purchase incontinence products because they have no choice. Sales and marketing is also primarily directed at the ageing population, among whom sufferers of incontinence often require moderate/heavy adult incontinence products.
International players lead the competitive landscape for adult incontinence goods. However, due to being imported, a common issue is the scarcity of products on shelves.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Nigeria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Nigeria market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.