Given the relatively low penetration of retail adult incontinence in Nigeria over the review period, the category has scope for growth over the forecast period as the local economy improves. The growing middle-class population in the country is expected to expand the consumer base for adult incontinence products.
Awareness of adult incontinence products is expected to continue to increase as brands compete for visibility in retail outlets. Companies are expected to engage in awareness-raising campaigns and other activities over the forecast period, and as the competition increases, the level of stigma associated with using these products is expected to decline.
Moderate/heavy adult incontinence will continue to dominate overall sales in the forecast period, given that consumers who use these products consider them to be essential. Sales are also largely directed at the ageing population, many of whom require moderate/heavy adult incontinence products.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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