Country Report

Incontinence in

Retail Adult Incontinence in Nigeria

Jun 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Growth in 2019 is boosted by growing awareness, reducing the stigma of the products and increasing availability

In 2019, the population of adults with incontinence health-related issues continued to increase, driving demand for adult incontinence products. To respond to the growing demand, an influx of international players continued to be imported to the country, increasing awareness, choice and availability, further driving sales for adult incontinence good.

In 2019, the potential for growth in light adult incontinence products continues to increase

Over the review period, only moderate/heavy adult incontinence products had significant sales in Nigeria, as most consumers purchase incontinence products because they have no choice. Sales and marketing is also primarily directed at the ageing population, among whom sufferers of incontinence often require moderate/heavy adult incontinence products.

International players increase their growth as the domestic player, Wemy Industries, loses its lead in 2019

International players lead the competitive landscape for adult incontinence goods. However, due to being imported, a common issue is the scarcity of products on shelves.

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

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Samples

Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Nigeria?
What are the major brands in Nigeria?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Adult Incontinence in Nigeria - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth in 2019 is boosted by growing awareness, reducing the stigma of the products and increasing availability

In 2019, the potential for growth in light adult incontinence products continues to increase

International players increase their growth as the domestic player, Wemy Industries, loses its lead in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024

Tissue and Hygiene in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Growth in 2019 is driven by increasing urbanisation, growing awareness of hygiene products and a competitive product landscape

The competitive environment remains fierce in 2019, as Hayat Kimya Nigeria and Procter & Gamble Nigeria battle for value share

Retail tissue and hygiene records little impact from COVID-19, however away-from-home tissue and hygiene will experience a gradual recovery over the forecast period

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
Chart 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024

MARKET INDICATORS

Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024

Megatrends

Country Report

Retail Adult Incontinence in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Growth in 2019 is boosted by growing awareness, reducing the stigma of the products and increasing availability

In 2019, the potential for growth in light adult incontinence products continues to increase

International players increase their growth as the domestic player, Wemy Industries, loses its lead in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Retail Adult Incontinence in Nigeria - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth in 2019 is boosted by growing awareness, reducing the stigma of the products and increasing availability

In 2019, the potential for growth in light adult incontinence products continues to increase

International players increase their growth as the domestic player, Wemy Industries, loses its lead in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within retail adult incontinence

Recovery and opportunities

CATEGORY DATA

Tissue and Hygiene in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Growth in 2019 is driven by increasing urbanisation, growing awareness of hygiene products and a competitive product landscape

The competitive environment remains fierce in 2019, as Hayat Kimya Nigeria and Procter & Gamble Nigeria battle for value share

Retail tissue and hygiene records little impact from COVID-19, however away-from-home tissue and hygiene will experience a gradual recovery over the forecast period

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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