Following a positive performance in 2020, retail adult incontinence showed further improvement in volume sales in 2021. This growth can be attributed to local consumers taking personal hygiene more seriously as a result of the pandemic.
Wemy Industries Ltd retained its leadership of retail adult incontinence in value share terms in 2021. Its Dr Browns brand is well-known and is fairly popular with Nigerian consumers.
Following a difficult year for manufacturers in 2020 as the Naira devaluation and high importation costs led to an increase in the average unit price of retail adult incontinence, 2021 saw further depreciation of the local currency and high production costs. Manufacturers were compelled once again to pass on this cost to consumers.
Greater stability in the average unit price of retail adult incontinence over the forecast period due to a gradual improvement of the economy, stronger local currency and an increase in the number of players involved in domestic production, will support further volume growth. In addition, given the potential for growth in retail adult incontinence, other major players in tissue and hygiene, especially those present in nappies/diapers/pants, are likely to expand their brand portfolios to offer adult incontinence products, thereby increasing competition and offering a wider choice to consumers.
The pandemic created several economic challenges for manufacturers of retail adult incontinence such as depreciation of the local currency and high production costs that led to an increase in the average unit price. Nevertheless, retail adult incontinence is expected to perform better over the forecast period when compared to the review period.
The rising number of adults in Nigeria is likely to lead to increasing usage of retail adult incontinence over the forecast period, driven by an ageing population in the country. Furthermore, the rising share of consumers with health-related issues such as obesity, patients recovering from prostate surgery and other medical procedures will continue to support demand for retail adult incontinence, with expected government and philanthropists making contributions to the establishment of care homes in the future.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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