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Country Report

Retail Adult Incontinence in

Retail Adult Incontinence in Nigeria

15 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The rising elderly population and high prevalence of prostate cancer spur demand

The rise in the elderly population in the country is expected to increase the demand for adult incontinence products over the forecast period. Over the forecast period, the 65+ population is expected to grow by about 3% annually.

Growth of adult incontinence in retail is limited due to stigma

The growth of retail adult incontinence is limited due to stigma making consumers ashamed of purchasing such products publicly. Adults prefer to obtain these items when in hospital or through nursing homes.

Distribution of retail adult incontinence through health and beauty specialist retailers

The distribution of incontinence products is largely through health and beauty specialist retailers. Such products are largely bought based on recommendations from professionals, so distribution is concentrated through chemists/pharmacies.

COMPETITIVE LANDSCAPE

Wemy Industries dominates

Wemy Industries dominated retail adult incontinence in 2017. It is the only major domestic tissue and hygiene player to show an interest in adult incontinence, and it has used the distribution network it has for the larger nappies/diapers/pants category to also establish itself in incontinence products.

Angel Commodity Products Nigeria sees the fastest growth in share

The Angel brand saw the fastest increase in value share in adult incontinence in 2017. The company has increased its visibility in retail stores due to aggressive distribution and offering attractive margins to wholesalers.

International players see a growing presence

Whilst the local player Wemy Industries dominated retail adult incontinence over the review period, its inability to fully meet consumer demand has meant that international players are filling the gap. Many players that have entered the market have been unable to be profitable, however, such as Abena Abri-Flex, which had low brand visibility and had to pull out of the market in 2017.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Adult Incontinence industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Adult Incontinence in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Adult Incontinence in Nigeria?
What are the major brands in Nigeria?
What are the most important channels for Retail Adult Incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Retail Adult Incontinence in Nigeria - Category analysis

HEADLINES

PROSPECTS

The rising elderly population and high prevalence of prostate cancer spur demand

Growth of adult incontinence in retail is limited due to stigma

Distribution of retail adult incontinence through health and beauty specialist retailers

COMPETITIVE LANDSCAPE

Wemy Industries dominates

Angel Commodity Products Nigeria sees the fastest growth in share

International players see a growing presence

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Tissue and Hygiene in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene increases due to the rising population

The tough economic climate slows the growth of tissue and hygiene in 2017

Domestic manufacturers dominate, despite the harsh economic environment

Modern retail channels see rising shares

Strong volume growth is expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Adult Incontinence in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The rising elderly population and high prevalence of prostate cancer spur demand

Growth of adult incontinence in retail is limited due to stigma

Distribution of retail adult incontinence through health and beauty specialist retailers

COMPETITIVE LANDSCAPE

Wemy Industries dominates

Angel Commodity Products Nigeria sees the fastest growth in share

International players see a growing presence

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

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Table of Contents

Retail Adult Incontinence in Nigeria - Category analysis

HEADLINES

PROSPECTS

The rising elderly population and high prevalence of prostate cancer spur demand

Growth of adult incontinence in retail is limited due to stigma

Distribution of retail adult incontinence through health and beauty specialist retailers

COMPETITIVE LANDSCAPE

Wemy Industries dominates

Angel Commodity Products Nigeria sees the fastest growth in share

International players see a growing presence

CATEGORY DATA

Tissue and Hygiene in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene increases due to the rising population

The tough economic climate slows the growth of tissue and hygiene in 2017

Domestic manufacturers dominate, despite the harsh economic environment

Modern retail channels see rising shares

Strong volume growth is expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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