Retail Adult Incontinence in Uzbekistan

PRE-COVID-19 PERFORMANCE

Products for moderate/heavy incontinence lead, with light sufferers reluctant to buy in 2019

Sales of retail adult incontinence recorded further double-digit current value growth in 2019, although sales remained low overall. Adult incontinence products are not subsidised by the government; they are neither prescribed by doctors nor covered by health insurance policies.

Evony retains dominant share in 2019 with little serious competition

Hayat Kimya Sanayi’s Evony brand grew its retail value share in 2019 as fourth-placed Tena was all but eliminated, struggling to appeal due to its higher prices. Owing to the ongoing strong price competition from Hayat Kimya Sanayi, some other brands, such as ID from Oltex, decided to withdraw from retail adult incontinence.

Future prospects hindered by a high level of illegal imports in 2019

Uzbekistan saw well-established flows of illegally imported adult incontinence products in 2019. These came from other countries in the region, namely Russia, Kazakhstan and Kyrgyzstan.

2020 AND BEYOND

COVID-19 impact

Sales of retail adult incontinence are now expected to grow by 1% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This is unchanged from the 1% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail adult incontinence

COVID-19 is not expected to impact in any meaningful way on the previously established patterns of sales and growth in retail adult incontinence in 2020. Continued value and volume growth are expected for both light adult incontinence and moderate/heavy adult incontinence in 2020.

Recovery and opportunities

Retail adult incontinence will continue to perform well over the forecast period. Similar rates of retail value growth are expected for both light and moderate/heavy adult incontinence throughout the forecast period.

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