Retail Adult Incontinence in Vietnam

PRE-COVID-19 PERFORMANCE

Aging population in Vietnam has greater need, greater interest and higher financial means with which to purchase adult retail incontinence in 2019

Vietnam’s elderly population is increasing and, in the big cities, healthcare for this demographic segment has been attended to more than before. The newer generation of older people is more active and they also have a stable source of finance including higher retirement pensions and financial support from their children.

Increased access to retail adult incontinence products via e-commerce continues to a positive impact on sales, and creates new opportunities in rural areas in 2019

Demand for the pants format of retail adult incontinence is growing as consumers find them to be more convenient, while the taped format is mainly used for bedridden patients. Moderate/heavy adult incontinence products are widely available in major retailers and pharmacies in the larger cities such as Hanoi and Ho Chi Minh City, while the products are somewhat less accessible in suburban and rural areas.

Three leading players successfully appeal to different income segments, but Diana’s mid-priced Caryn range continues to dominate sales in 2019

Leading brands in this category in 2019 remained Caryn, Sunmate and KyHope. Each brand has its own target consumer segment, divided into three groups: high, medium and low income.

2020 AND BEYOND

COVID-19 impact

Value sales of adult retail incontinence are expected to rise by 23% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19, which is a slight improvement on the 22% increase forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail adult incontinence

Moderate/heavy incontinence is the only category of adult retail incontinence generating sales in Vietnam, and its growth rates have been insignificantly impacted by COVID-19, for reasons discussed in the previous paragraph.

Recovery and opportunities

Over the forecast period, and lacking any further impact from the COVID-19 pandemic, adult retail incontinence products is expected to see higher value growth and similar but slightly slower volume growth compared to the CAGRs registered between 2014 and 2019. The rising population of elderly Vietnamese, with greater interest in and greater means with which to purchase these products, combined with greater access to them in stores and especially online, should ensure that the category’s growth remains high.

Files are delivered directly into your account within a few minutes of purchase.