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Learn moreJun 2020
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Vietnam’s elderly population is increasing and, in the big cities, healthcare for this demographic segment has been attended to more than before. The newer generation of older people is more active and they also have a stable source of finance including higher retirement pensions and financial support from their children.
Demand for the pants format of retail adult incontinence is growing as consumers find them to be more convenient, while the taped format is mainly used for bedridden patients. Moderate/heavy adult incontinence products are widely available in major retailers and pharmacies in the larger cities such as Hanoi and Ho Chi Minh City, while the products are somewhat less accessible in suburban and rural areas.
Leading brands in this category in 2019 remained Caryn, Sunmate and KyHope. Each brand has its own target consumer segment, divided into three groups: high, medium and low income.
Value sales of adult retail incontinence are expected to rise by 23% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19, which is a slight improvement on the 22% increase forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
Moderate/heavy incontinence is the only category of adult retail incontinence generating sales in Vietnam, and its growth rates have been insignificantly impacted by COVID-19, for reasons discussed in the previous paragraph.
Over the forecast period, and lacking any further impact from the COVID-19 pandemic, adult retail incontinence products is expected to see higher value growth and similar but slightly slower volume growth compared to the CAGRs registered between 2014 and 2019. The rising population of elderly Vietnamese, with greater interest in and greater means with which to purchase these products, combined with greater access to them in stores and especially online, should ensure that the category’s growth remains high.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.