In the forecast period, the rapid ageing of the Vietnamese population and higher living standards are set to underpin significant growth in the adult incontinence category. The government is also putting effort into improving the life of the elderly in Vietnam by launching multiple programmes.
Over the forecast period, adult incontinence is expected to see little change in brand positioning as Vietnamese people have developed strong loyalties in the category. However, consumers also expect to see improvements in product designs and materials.
Similar to other retail hygiene categories, adult incontinence products have become easier to find online and the category is expected to expand its online presence further over the forecast period. Indeed, in many cases, consumers prefer to buy adult continence products online rather than in physical stores because of the anonymity and discretion provided by e-commerce and the perceived stigma associated with incontinence.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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