Executive Summary

Mar 2019
PROSPECTS
Barriers are slowly broken

The problems of incontinence have always caused discomfort in the consumer: once the symptoms of this condition begin to show, the consumer is reluctant to seek medical advice, mainly due to embarrassment. Generally, there is misinformation within society.

Moderate adult incontinence products still have a low presence

In terms of the different absorption capacities of adult incontinence product lines, those positioned as having a moderate capacity do not have a large presence. Most value and volume sales are achieved by light and heavy adult incontinence products.

Formats change from nappies to pants

The pants format is attracting the attention of consumers. The purchasing power of Chilean consumers allows them to choose products that offer comfort and ease of use.

COMPETITIVE LANDSCAPE
Points of sale are very important for brand and product communication

As retail adult incontinence does not have a sustained presence in media or communication marketing campaigns, consumers are not used to observing incontinence product advertising in public places. Therefore, companies consider that points of sale are highly important in campaign strategies to communicate information about their brands and products.

Retail adult incontinence still has a low penetration rate and a low presence in traditional channels

Retail adult incontinence still has great opportunities and is projected to increase its volume and value sales. It does not have a high penetration rate, still being relatively underdeveloped in Chile.

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Retail Adult Incontinence in Chile

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Incontinence in Chile?
  • What are the major brands in Chile?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Adult Incontinence in Chile - Category analysis

HEADLINES

PROSPECTS

Barriers are slowly broken
Moderate adult incontinence products still have a low presence
Formats change from nappies to pants

COMPETITIVE LANDSCAPE

Points of sale are very important for brand and product communication
Retail adult incontinence still has a low penetration rate and a low presence in traditional channels

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Tissue and Hygiene in Chile - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene achieves a good performance in 2018
The development of product formats is key to maintaining differentiation
CMPC Tissue SA continues to dominate tissue and hygiene in 2018
Supermarkets and hypermarkets maintain their relevance as the main distribution channels for tissue and hygiene
Stiff competition and demographic trends will maintain slight growth for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

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