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Country Report

Retail Adult Incontinence in

Retail Adult Incontinence in Chile

5 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth opportunity due to a fast-ageing population

The results of the 2017 census confirmed that the population of Chile is continuing to age rapidly. The number of people over 60 years old increased by nearly 5% from 1992 to 2017.

No one wants to wear an adult nappy

The largest challenge for the adult incontinence category is educating consumers. Adult consumers relate incontinence products with nappies, which they do not want to wear even if they have to.

Women have become the main target consumers for light incontinence brands

Since women can easily relate to using a sanitary hygiene product, brands have focused their marketing strategies on this consumer base to allow a smoother transition to using adult incontinence products. According to the Social Characterization Survey (Casen), incontinence is more usual in women at an earlier age than men.

COMPETITIVE LANDSCAPE

Two companies dominate sales

Kimberly-Clark Chile SA led adult incontinence in 2017, through its Plenitud and Plenitud Femme brands. However, the Cotidian brand, from the local company CMPC Tissue SA, had the largest volume and value shares in the category.

Companies impart the same message

Although adult incontinence remains a small category in the tissue and hygiene market, its steady growth in sales is due to an informed consumer base that has become to understand the products, which has helped alleviate the social stigma associated with incontinence. The marketing campaigns of the two companies that lead adult incontinence have been effective in highlighting their message that these products are not an obstacle, but an opportunity to remain active.

Lower socioeconomic segments turn to imported or private label products

Though the share is dwindling, the import of adult incontinence products has continued throughout the years. Although they are not commonly seen in modern grocery retailers such as hypermarkets or pharmacies, these imported products have generated sales among lower socioeconomic strata of the population, due to the more affordable prices.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Adult Incontinence industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Adult Incontinence in Chile market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Adult Incontinence in Chile?
What are the major brands in Chile?
What are the most important channels for Retail Adult Incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Retail Adult Incontinence in Chile - Category analysis

HEADLINES

PROSPECTS

Growth opportunity due to a fast-ageing population

No one wants to wear an adult nappy

Women have become the main target consumers for light incontinence brands

COMPETITIVE LANDSCAPE

Two companies dominate sales

Companies impart the same message

Lower socioeconomic segments turn to imported or private label products

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Tissue and Hygiene in Chile - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene experiences moderate growth in 2017

The industry has both negative and positive demand factors

Although involved in collusion, CMPC Tissue SA continues to lead tissue and hygiene in 2017

Due to their ample space and variety, supermarkets and hypermarkets are the main distribution channels

Low growth rates are expected for the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Adult Incontinence in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth opportunity due to a fast-ageing population

No one wants to wear an adult nappy

Women have become the main target consumers for light incontinence brands

COMPETITIVE LANDSCAPE

Two companies dominate sales

Companies impart the same message

Lower socioeconomic segments turn to imported or private label products

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Retail Adult Incontinence in Chile - Category analysis

HEADLINES

PROSPECTS

Growth opportunity due to a fast-ageing population

No one wants to wear an adult nappy

Women have become the main target consumers for light incontinence brands

COMPETITIVE LANDSCAPE

Two companies dominate sales

Companies impart the same message

Lower socioeconomic segments turn to imported or private label products

CATEGORY DATA

Tissue and Hygiene in Chile - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene experiences moderate growth in 2017

The industry has both negative and positive demand factors

Although involved in collusion, CMPC Tissue SA continues to lead tissue and hygiene in 2017

Due to their ample space and variety, supermarkets and hypermarkets are the main distribution channels

Low growth rates are expected for the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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