Chileans over the age of 60 years are leading increasingly active lifestyles, and the growing awareness of adult incontinence by local society has encouraged sufferers from this condition to research products that can help them to make more formed purchasing decisions and ensure that it does not impede various activities. Therefore, demand for retail adult incontinence is expected to continue growing over the forecast period in line with greater knowledge of these products, and the various formats available, including moderate/heavy use and products for different genders.
Supermarkets and hypermarkets are likely to retain their relevance as the main distribution channels for retail adult incontinence in Chile over the forecast period (holding a combined 68% retail value share in 2022), offering greater convenience to local consumers when doing their weekly shop. In addition, supermarkets and hypermarkets have the greater advantage of being available to most of the local population, which is why they are the most popular channels to distribute these products.
While not as established compared to some tissue and hygiene categories, retail e-commerce continued to gain share of retail adult incontinence towards the end of the review period. This creates an opportunity for players to develop more dynamic and friendly online sales platforms as an attractive tool for consumers to improve their shopping experience.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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