Country Report

Incontinence in

Retail Adult Incontinence in Chile

Mar 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Supply chain disruption prompts leadership change

Despite its target audience being one of the hardest hit parts of the population during the Coronavirus (COVID-19) crisis, retail adult incontinence did not see a retail volume decrease over 2020. However, marginal volume growth was pushed mainly by the local player CMPC Tissue, which saw its Cotidian brand register the fastest retail volume and value growth in 2020.

Equate’s novelty suffers due to supply chain disruption and a preference for familiar quality brands

In a similar way to developments in other categories, the growing array and importance of private label is also affecting retail adult incontinence in Chile. Within this context, Walmart launched a new Equate pants product, reported to be up to 30% cheaper than CMPC Tissue’s products; however, Equate’s new product performed below expectations.

Discretion and convenience inform channel shifts in the early pandemic period

One of the interesting impacts of the early pandemic period was channel shifts for adult incontinence products. Since purchases often involve large volume packs and many among the target audience are embarrassed to declare they suffer from incontinence issues, the category saw a migration to drugstore sales in the first weeks of the pandemic.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Chile market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Chile?
What are the major brands in Chile?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Adult Incontinence in Chile - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Supply chain disruption prompts leadership change

Equate’s novelty suffers due to supply chain disruption and a preference for familiar quality brands

Discretion and convenience inform channel shifts in the early pandemic period

RECOVERY AND OPPORTUNITIES

Immunisation set to be a key factor in the return to normal outdoor activities and higher usage of adult incontinence products

Pants format set to build confidence in the use of adult incontinence products

Better understanding of consumer behaviour set to influence new product development and innovation

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Tissue and Hygiene in Chile - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Adult Incontinence in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Supply chain disruption prompts leadership change

Equate’s novelty suffers due to supply chain disruption and a preference for familiar quality brands

Discretion and convenience inform channel shifts in the early pandemic period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Retail Adult Incontinence in Chile - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Supply chain disruption prompts leadership change

Equate’s novelty suffers due to supply chain disruption and a preference for familiar quality brands

Discretion and convenience inform channel shifts in the early pandemic period

RECOVERY AND OPPORTUNITIES

Immunisation set to be a key factor in the return to normal outdoor activities and higher usage of adult incontinence products

Pants format set to build confidence in the use of adult incontinence products

Better understanding of consumer behaviour set to influence new product development and innovation

CATEGORY DATA

Tissue and Hygiene in Chile - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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