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Learn moreJun 2020
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The key must-have features that companies are focusing on with their products are security and discretion. With the category being in a relative early stage of development, the "social" factor is highly important for consumers in their purchasing process, so that product placement in modern channels is not using the same strategies as other hygiene product categories, such as diapers, for example.
Retail adult incontinence still suffers from a lack of communication from companies and the products tend to have a bad perception among consumers, which often prevents them using them in if they show incontinence conditions as they do not feel represented by the products. This limits the potential newer entrants that might start using the products, so that psychological evaluation is crucial for this category.
Cotidian from CMPC Tissue SA launched the first D2C platform in retail adult incontinence. For retail buyers, the service has discretion as its core offer, with the products delivered in cardboard boxes without any markings, including the brand name, so that nobody can tell what the package contains.
Sales of retail adult incontinence are now expected to grow by more than 7% in 2020 at constant 2019 prices. This compares to the forecast rise of just under 6% at constant 2019 prices in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
Both light and moderate/heavy retail adult incontinence will see stronger value growth in 2020 than they did a year earlier, with moderate/heavy products also continuing to see slightly faster growth than their light counterparts. Both products were subject to some stockpiling by consumers in the early days of the COVID-19 pandemic, particularly with the elderly more likely to need retail adult incontinence products, but also to be self-isolating during the pandemic, and therefore wanting to make sure they had sufficient supplies at home.
After the slightly stronger value growth for retail adult incontinence in 2020, the year-on-year performances in the rest of the forecast period in Chile will be identical to the rates predicted in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Chile with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Chile market research report includes:
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.