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Learn moreJun 2020
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Retail adult incontinence remains a relatively small category in the Philippines with the category seeing only moderate growth in current value terms in 2019. One reason for this is that incontinence is usually only formally addressed once it reaches a fairly urgent stage.
Sales of light adult incontinence remained negligible in 2019 due to limited demand and availability. Individuals suffering from light incontinence are more likely to use substitutes such as pantyliners or slim/thin/ultra-thin towels, with these also helping to avoid the stigma attached to the purchasing of retail adult incontinence.
Multinational Essity continued to lead retail adult incontinence in 2019 thanks to the strength of its Dr P and Tena brands. While carrying a higher price than some alternatives these brands have the trust of consumers.
Sales of retail adult incontinence are expected to grow by 4% in 2019 constant value terms in 2020 with this projection being largely unchanged from our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
Only moderate/heavy adult incontinence registers significant sales in the Philippines with these products not being discretionary and therefore largely unaffected by COVID-19.
If companies continue to invest in educating consumers about adult incontinence then this should help remove the stigma around these products. Furthermore, more efforts to provide products which are more feminine/masculine could help to attract not just the elderly but also other sufferers, many of whom are put off by the appearance of these products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Philippines market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.