Retail adult incontinence will continue to record positive volume and current value (constant 2022 prices) growth over the forecast period. Moderate/heavy adult incontinence will remain the key type, with light adult incontinence continuing to see negligible sales due to limited availability.
As usage of retail adult incontinence products becomes more widespread, consumers are expected to demand more sophisticated, premium products. Future innovations are expected to continue to focus on the form factor and how to make products more comfortable for wearers, for example, a move towards underwear-type products, thinner products that are not so visible, and gender-specific products to target different types of wetness (i.
The continued growth of e-commerce will also make it much easier for consumers to access brands and products that may not be available in physical retail stores, as well enabling them to shop without fear of embarrassment. Through e-commerce, consumers will also be able to find more affordable options, as well as discounts and bundles, thereby making such products accessible to a wider audience.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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