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Country Report

Retail Adult Incontinence in

Retail Adult Incontinence in the Philippines

15 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Significant obstacles to development

Adult incontinence remains an unpopular category among Filipinos. In fact, light adult incontinence retail sales are negligible, as incontinence is only formally addressed when it gets moderate or heavy.

Growth slows

As there have been no significant changes or innovations in adult incontinence, category growth slowed to 3% in 2017. Growth was also dampened by the almost complete absence of SCA’s Tena from the market during the year, possibly due to the company’s major reorganisation.

E-commerce addresses embarrassment problem

Brands have also started turning to e-commerce to further promote their products. Caress, for example, encourages social media followers to try a more convenient purchasing method through the e-commerce giant, Lazada.

COMPETITIVE LANDSCAPE

JS Unitrade pursues dual brand strategy

JS Unitrade produces two adult incontinence brands in the Philippine market - Caress for the elderly and Secure for middle-aged consumers. The company is committed to addressing the misconceptions and stigma surrounding adult incontinence.

Potential for Dr P

Essity’s Dr. P brand saw its value share rise to 20% in 2017, despite receiving less marketing support than JS Unitrade’s Caress and Secure.

Little demand for private label

SM Retail’s private label, SM Bonus, is significantly more affordable than manufacturers’ brands. However, this is not a key strength as consumers seem to prefer adult diapers that are branded to ensure quality.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Adult Incontinence industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Adult Incontinence in Philippines market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Adult Incontinence in Philippines?
What are the major brands in Philippines?
What are the most important channels for Retail Adult Incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Retail Adult Incontinence in the Philippines - Category analysis

HEADLINES

PROSPECTS

Significant obstacles to development

Growth slows

E-commerce addresses embarrassment problem

COMPETITIVE LANDSCAPE

JS Unitrade pursues dual brand strategy

Potential for Dr P

Little demand for private label

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Tissue and Hygiene in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene growth recovers in 2017

Increase in purchasing power among Filipinos has more impact on volume than value

Competitive landscape differs from one category to another

Grocery retailers remain main distribution channel but online retailing now relevant in nappies

Positive outlook

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Adult Incontinence in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Significant obstacles to development

Growth slows

E-commerce addresses embarrassment problem

COMPETITIVE LANDSCAPE

JS Unitrade pursues dual brand strategy

Potential for Dr P

Little demand for private label

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

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Table of Contents

Retail Adult Incontinence in the Philippines - Category analysis

HEADLINES

PROSPECTS

Significant obstacles to development

Growth slows

E-commerce addresses embarrassment problem

COMPETITIVE LANDSCAPE

JS Unitrade pursues dual brand strategy

Potential for Dr P

Little demand for private label

CATEGORY DATA

Tissue and Hygiene in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene growth recovers in 2017

Increase in purchasing power among Filipinos has more impact on volume than value

Competitive landscape differs from one category to another

Grocery retailers remain main distribution channel but online retailing now relevant in nappies

Positive outlook

MARKET INDICATORS

MARKET DATA

SOURCES

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