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Country Report

Retail Adult Incontinence in

Retail Adult Incontinence in Germany

17 pages, Apr 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Embarrassment and misuse of sanitary protection leave room for improvement in adult incontinence

Adult incontinence continues to be an important, albeit unpopular, topic. Even though Deutsche Kontinenz Gesellschaft estimates that nine million consumers in Germany suffer from incontinence with continuously growing tendency, retail volume and value sales of adult incontinence only recorded moderate growth in 2017.

Product variety and placement drive growth in light adult incontinence

Light adult incontinence still comprised the majority of retail volume sales of adult incontinence in 2017. The product selection is significantly larger for light adult incontinence than for moderate/heavy adult incontinence, and many of the products can be worn discreetly while remaining safe.

Innovation to focus on higher protection with smaller and thinner products

The most popular incontinence products, based on online rankings and store presence, are ultra-thin and small liners for women and special thin protectors for men. These are usually targeted towards consumers with light incontinence who are still rather active and in need of particularly discreet products that still offer high levels of comfort and safety.

COMPETITIVE LANDSCAPE

Essity dominates with its open approach and large portfolio

Evolving from one of the first major providers of retail incontinence products, Essity holds a dominant position within retail adult incontinence in Germany. The company leads innovation with Tena comprising the largest product portfolio for both men and women and within light and moderate/heavy adult incontinence products.

Demand for sophisticated products drives value sales of brands and private label

With generally growing trust in and popularity of private label products, mainly provided by Germany’s leading drugstore chains, dm and Rossmann, adult incontinence products sold under their private label lines have grown in significance too. Swayed by the growing selection and often positive experience with other private label lines within tissue and hygiene, many German consumers are willing to give private label adult incontinence products a try.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Adult Incontinence industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Adult Incontinence in Germany market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Adult Incontinence in Germany?
What are the major brands in Germany?
What are the most important channels for Retail Adult Incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Retail Adult Incontinence in Germany - Category analysis

HEADLINES

PROSPECTS

Embarrassment and misuse of sanitary protection leave room for improvement in adult incontinence

Product variety and placement drive growth in light adult incontinence

Innovation to focus on higher protection with smaller and thinner products

COMPETITIVE LANDSCAPE

Essity dominates with its open approach and large portfolio

Demand for sophisticated products drives value sales of brands and private label

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Tissue and Hygiene in Germany - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene in Germany – a mature environment that still holds potential

Success is in the detail – extra growth through premiumisation

The air continues to thin for leading brand manufacturers as private label shares grow

Tissue and hygiene remains in-store

Demographics and designs expected to lead to further growth

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Adult Incontinence in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Embarrassment and misuse of sanitary protection leave room for improvement in adult incontinence

Product variety and placement drive growth in light adult incontinence

Innovation to focus on higher protection with smaller and thinner products

COMPETITIVE LANDSCAPE

Essity dominates with its open approach and large portfolio

Demand for sophisticated products drives value sales of brands and private label

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

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Table of Contents

Retail Adult Incontinence in Germany - Category analysis

HEADLINES

PROSPECTS

Embarrassment and misuse of sanitary protection leave room for improvement in adult incontinence

Product variety and placement drive growth in light adult incontinence

Innovation to focus on higher protection with smaller and thinner products

COMPETITIVE LANDSCAPE

Essity dominates with its open approach and large portfolio

Demand for sophisticated products drives value sales of brands and private label

CATEGORY DATA

Tissue and Hygiene in Germany - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene in Germany – a mature environment that still holds potential

Success is in the detail – extra growth through premiumisation

The air continues to thin for leading brand manufacturers as private label shares grow

Tissue and hygiene remains in-store

Demographics and designs expected to lead to further growth

MARKET INDICATORS

MARKET DATA

SOURCES

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