As education and the fight against the stigma of adult incontinence continue, retail adult incontinence in the German market is expected to reach maturity soon. While growth in demand is expected in Germany, given the demographic conditions of an ageing population, which is favourable for sales of these products, volume growth is expected to be low in the forecast period.
Personalisation continues in hygiene products, and adult incontinence is no exception, in the form of more discreet and versatile products, such as pants in different models and colours. Apart from disposable underwear, other alternatives can be expected to be found in the market, such as reusable items similar to menstrual underwear, which could pose a threat to disposable adult incontinence products as a viable substitute.
E-commerce saw a boost in Germany after the pandemic started in 2020, and despite bricks-and-mortar stores having reopened in the last year, online shopping is here to stay. Particularly for retail adult incontinence products, e-commerce has the advantage of having more discretion.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!