Population ageing is a global concern and Colombia is no exception to the global trend. It is estimated that, by 2035, there will be more people over the age of 60 in the Colombian population than there will be children between 0 and 14 years old, with some predicting that one out of four Colombians will be over 60 by 2050.
Manufacturers are determined to reduce the stigma surrounding the use of retail adult incontinence products, as they seek to incorporate them into consumers’ daily routines and regular shopping habits. The key to doing this is clear and assertive communication, and the delivery of discreet and comfortable products.
While Productos Familia Sancela SA continues to dominate category sales with the Tena brand, players such as Kimberly-Clark, Papeles Nacionales and Tecnoquímicas have invested in new product developments to maintain their positioning in the competitive landscape. For example, the introduction of wetness indicators and Derma Dry tech, which protects for over 10 hours, has boosted consumer trust in brand names.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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