Both light and moderate/heavy incontinence are expected to experience further retail volume and value growth (at constant 2022 prices) over the forecast period. Demand is expected to be driven by improving rates of awareness despite lingering taboos associated with this condition.
A number of factors, most notably taboos and stigmatisation in the United Arab Emirates regarding sensitive subjects such as adult incontinence, have traditionally hindered greater penetration of the category. The high cost of these products also slowed stronger uptake over the review period as many incontinence sufferers chose less expensive alternatives such as sanitary protection or cloth substitutes.
Demand for retail adult incontinence is expected to see greater demand in line with an ageing population in the United Arab Emirates. While the light and moderate/heavy formats were offered at the same unit price in 2022, the latter is expected to rise at a slower rate in comparison over the forecast period, thereby driving up stronger volume growth.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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