The per capita consumption of adult incontinence products remains low compared to some other markets in the region, which provides significant scope for further development. Importantly, a growing elderly population and increasingly concerted education and offline and online marketing initiatives are increasing the potential consumer base reducing the social stigma around adult incontinence.
The stigma associated with buying adult incontinence products is not expected to dissipate in the forecast period, especially when it comes to the needs of younger adults. Consumers are expected to rely on the e-commerce channel to meet their needs without having to suffer any embarrassment.
Few private label brands are available in Costa Rica, with Wal-Mart’s Equate brand being the most well-known. An increasing number of modern retailers are expected to launch their private labels in order to meet consumer demand and compete alongside lower priced products.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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