Retail adult incontinence is projected to see stable growth in retail volume terms over the forecast period. Growth should be driven by the ageing population in Croatia, who are living longer lives and thus susceptible to having health issues that may lead to incontinence.
While women have traditionally been the main consumer group for retail adult incontinence products, an increasing number of men are being impacted by the disease. Indeed, the number of men suffering from incontinence is expected to grow faster than women over the coming years.
There are currently only a limited number of sustainable products available within retail adult incontinence in Croatia, although this is predicted to change over the forecast period. While a product’s efficacy will remain the most important factor for consumers, there is still likely to be a growing demand for products which use recyclable materials.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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