Retail adult incontinence has the distinctive characteristic of being inelastic to outside influences. Demand is not affected by the economic environment, but by medical issues.
Whilst the traditional stigmatisation of the past can be considered largely resolved, there is still an awkwardness preventing users from openly discussing their incontinence issues. Only later generations show some willingness to openly discuss the issues connected with adult incontinence.
To qualify for later reimbursement by the government, retailers must be licenced to sell medical products. This significantly narrows the choice of retail outlets that sell adult incontinence products – they are mostly sold through health and beauty specialist retailers, followed by supermarkets and hypermarkets.
At the beginning of the review period, nearly half the adult incontinence products sold in Croatia belonged to the Danish company Abena. Despite losing share since then, its brand Abri still has a comfortable lead over its followers.
It is interesting to note that only local products could be purchased just three decades ago, in a market even more subsidised than it is now. Whilst the traditional leaders in adult incontinence, Tosama and Lola Ribar, still sell a lot of products through the away-from-home and reimbursement channels, they have left the retail market almost entirely to international players.
Adult incontinence sees no distinction between premium and economy price bands. However, there is a big difference between the prices of light incontinence and moderate/heavy incontinence products, with the latter costing twice as much.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Croatia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Croatia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.