Retail adult incontinence registered a decline in volume sales for the second year in a row. Although society opened up in 2021, older people, which are the main consumers of adult incontinence products, spent significant amount of time at home, as the virus lingered.
While there is growing acceptance and awareness of the issue of incontinence in Croatian society, it nonetheless remains a somewhat taboo subject, and embarrassment surrounding its discussion lingers. As a result, manufacturers have been seeking to address this through packaging developments.
With regard to the competitive landscape, Abri, Moli, and Tena remained the dominant brands, though private label Jessa from dm-Drogerie Markt also has a sizeable value share. In addition, the expansion of drugstores/parapharmacies into less populated areas is having a positive effect on value sales, as rural consumers are now able to buy such products.
Retail adult incontinence will register muted constant value growth over the forecast period, as increasing numbers of consumers switch to Rx/reimbursement adult incontinence. A key factor that is likely to hinder the performance of retail adult incontinence is the high unit price of these products, which are considered very expensive among many of the key users, which are largely Croatian pensioners.
As Croatia’s economy comes under mounting pressure, this could force the government into cost-cutting measures, which could include reducing the provision of Rx/reimbursement adult incontinence. If this were to be the case, then more consumers could be forced to purchase retail adult incontinence.
The high price of adult incontinence products will continue to dampen volume sales. In addition, if inflation increases over the forecast, due to factors such as rising global energy prices, this could see volume growth dampened further.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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