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Country Report

Retail Adult Incontinence in

Retail Adult Incontinence in Cameroon

12 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales remain negligible

Incontinence sales are expected to remain negligible in the forecast period. Most consumers remain unaware of these products as distribution is mainly limited to chemists/pharmacies and some upmarket supermarkets in major cities like Yaoundé and Douala.

Premium brands dominate

Most brands present in adult incontinence were positioned as premium, with very few mid-priced/economy brands available. In addition, due to the small number of brands, players do not feel under pressure to offer economy options to attract more consumers.

COMPETITIVE LANDSCAPE

Poor distribution hampers growth potential

As the distribution of adult incontinence products is limited and sales remain negligible, it is very difficult to gauge company/brand shares. Many brands have an inconsistent distribution presence, and no players have a widespread or reliable sales network in the country.

Sales are projected to remain negligible in the forecast period

Sales may emerge at a low level in the forecast period, encouraged by rising disposable income levels and a growing focus on healthcare. Widening distribution via supermarkets and urbanisation should increase awareness, albeit slightly.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Adult Incontinence industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Adult Incontinence in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Adult Incontinence in Cameroon?
What are the major brands in Cameroon?
What are the most important channels for Retail Adult Incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Retail Adult Incontinence in Cameroon - Category analysis

HEADLINES

PROSPECTS

Sales remain negligible

Premium brands dominate

COMPETITIVE LANDSCAPE

Poor distribution hampers growth potential

Sales are projected to remain negligible in the forecast period

Tissue and Hygiene in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records stronger value growth as consumer spending increases

Market development boosts product offer and availability

International players dominate tissue and hygiene in Cameroon

Retail development strengthens domestic brands

Tissue and hygiene is set to register faster value growth over the forecast period

MARKET INDICATORS

Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Adult Incontinence in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales remain negligible

Premium brands dominate

COMPETITIVE LANDSCAPE

Poor distribution hampers growth potential

Sales are projected to remain negligible in the forecast period

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Retail Adult Incontinence in Cameroon - Category analysis

HEADLINES

PROSPECTS

Sales remain negligible

Premium brands dominate

COMPETITIVE LANDSCAPE

Poor distribution hampers growth potential

Sales are projected to remain negligible in the forecast period

Tissue and Hygiene in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene records stronger value growth as consumer spending increases

Market development boosts product offer and availability

International players dominate tissue and hygiene in Cameroon

Retail development strengthens domestic brands

Tissue and hygiene is set to register faster value growth over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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