With regard to retail volume growth potential, demographic trends are favourable to the performance of adult retail incontinence. Greece's population is ageing, and this translates to an increase in the consumer base for incontinence products.
The primary focus of companies when it comes to new launches of retail adult incontinence products is set to remain high absorbency, leakage prevention product design and odour protection, as consumers will continue to seek efficient products that best help them deal with incidents of incontinence. However, the product aesthetic is set to become ever more important as incontinence products are increasingly used by individuals that are younger and, therefore, more likely to be concerned with the social stigma and impact of the problem on their self-esteem and self-confidence.
Sales are set to remain dominated by private label over the forecast period. In the context of shrinking disposable incomes is also expected that private label will witness an increase in share.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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