Retail adult incontinence is not as well-developed in Lithuania as, for example, sanitary protection, but it is gaining popularity among more educated consumers who do not view these products with a stigma. The country’s ageing population will support value sales, as this is the main consumer base, with the proportion of over 65s increasing significantly over the forecast period.
Essity and TZMO will continue to lead retail adult incontinence in the forecast period. These brands are the most visible in retail stores, and so even with some demand shifting to Rx, brands such as Tena from Essity and Seni from TZMO will stay top of mind for retail shoppers.
Efforts to educate consumers will remain vital to maintain sales over the forecast period. Heavy and moderate products are already recognised as a good option in case of heavy incontinence.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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