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Country Report

Retail Adult Incontinence in

Retail Adult Incontinence in Norway

16 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

An ageing population

While incontinence can have several causes, the main one is age. The Norwegian population aged 65+ years was approximately 874,660 persons in 2017, or 17% of the population, and is expected to grow by 16% to 987,800 persons in 2022.

Light incontinence is not yet fully addressed

Most women are still using sanitary products to deal with light incontinence during pregnancy or after birth. The difference in pricing and the stigma associated with incontinence products are reasons for this, but the absence of visible alternatives in stores also plays a role.

Medium/heavy incontinence is driving value sales

Medium/heavy incontinence accounts for more than half of total category value sales, with a rather smaller share of volume. This is accounted for by higher unit prices for medium/heavy incontinence products compared to light incontinence products.

COMPETITIVE LANDSCAPE

Essity's Tena brand dominates the category

Essity is the national brand owner of the Tena brand, which dominates sales. Tena offers a wide range of products, covering several levels of incontinence from light to heavy, and different formats from pants to pads, as well as disposable mattress protection.

Sales are still limited to pharmacies

One way to overcome the stigma associated with incontinence is to order through the more anonymous on-line channel. It is notable, though, that the convenience of on-line purchase, followed by home delivery, popular in other countries, is less prevalent in Norway, where consumers tend to need to pick up deliveries from their local post office.

Little room for smaller players

Even though pharmacy websites offer a wider range of products than those available in stores, the number of brands is still limited. As in stores, most of the products in pharmacy on-line stores are from the Tena or Attends brands.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

FAQS ABOUT SAMPLES

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Adult Incontinence industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Adult Incontinence in Norway market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Adult Incontinence in Norway?
What are the major brands in Norway?
What are the most important channels for Retail Adult Incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

Want to find out more about this report?

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Retail Adult Incontinence in Norway - Category analysis

HEADLINES

PROSPECTS

An ageing population

Light incontinence is not yet fully addressed

Medium/heavy incontinence is driving value sales

COMPETITIVE LANDSCAPE

Essity's Tena brand dominates the category

Sales are still limited to pharmacies

Little room for smaller players

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Tissue and Hygiene in Norway - Industry Overview

EXECUTIVE SUMMARY

Innovation, innovation, innovation

Private label is gaining ground, but traditional brands are resisting the pressure

Essity AS and Metsä Tissue AS dominate the market

Discounters are not yet challenged by internet retailing

Habits are hard to break but innovation can surprise the Norwegian consumer

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Adult Incontinence in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

An ageing population

Light incontinence is not yet fully addressed

Medium/heavy incontinence is driving value sales

COMPETITIVE LANDSCAPE

Essity's Tena brand dominates the category

Sales are still limited to pharmacies

Little room for smaller players

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Retail Adult Incontinence in Norway - Category analysis

HEADLINES

PROSPECTS

An ageing population

Light incontinence is not yet fully addressed

Medium/heavy incontinence is driving value sales

COMPETITIVE LANDSCAPE

Essity's Tena brand dominates the category

Sales are still limited to pharmacies

Little room for smaller players

CATEGORY DATA

Tissue and Hygiene in Norway - Industry Overview

EXECUTIVE SUMMARY

Innovation, innovation, innovation

Private label is gaining ground, but traditional brands are resisting the pressure

Essity AS and Metsä Tissue AS dominate the market

Discounters are not yet challenged by internet retailing

Habits are hard to break but innovation can surprise the Norwegian consumer

MARKET INDICATORS

MARKET DATA

SOURCES

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