The shift towards leakproof apparel in retail adult incontinence products is expected to be a key trend in Norway over the forecast period. Leading player Essity expects a strong +20% CAGR for this product area, which could have a negative impact on sales of traditional products.
Retail adult incontinence in Norway will face challenges to growth if the high inflationary environment of 2022 continues. This could result in a negative impact on household spending power and disposable income levels, leading to increased price sensitivity among consumers.
Demand for retail adult incontinence products will be supported by several factors, including Norway’s ageing population, rising levels of obesity, and an increasing number of men diagnosed with prostate cancer. In addition, an increasingly health-aware population with a rising emphasis on self-care and wellbeing will push sales over the forecast period.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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