Country Report

Incontinence in

Retail Adult Incontinence in Norway

Mar 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Vulnerable consumers stockpile retail adult incontinence goods through fear of running low

Value sales of retail adult incontinence grew by 7% in 2020, with products seeing a boost in sales in Q1 due to the announcement of the lockdown period and stockpiling behaviour. With stockpiling done through fear that COVID-19 would lead to supply issues, this fear was particularly relevant for older consumers, a key audience for retail adult incontinence, with many isolating at home.

Demographics and rising obesity drive growth in retail adult incontinence in 2020

The ageing population and rising obesity levels continued to be the main drivers of retail adult incontinence sales in Norway throughout 2020. The number of people aged 65+ in Norway continued to grow, with consistent growth expected throughout the forecast period.

Rx/reimbursement adult incontinence stifles sales, while light is limited by sanitary protection

Rx/reimbursement adult incontinence is covered by Norway’s “blå recept” (blue prescription), which is a national insurance scheme that provides benefits to cover expenses for important medicines and medical equipment and consumables. However, due to a certain degree of stigma, not all Norwegians utilise the option as you need to have a doctor’s note and to have had incontinence issues for more than three months.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Norway market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Norway?
What are the major brands in Norway?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Adult Incontinence in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Vulnerable consumers stockpile retail adult incontinence goods through fear of running low

Demographics and rising obesity drive growth in retail adult incontinence in 2020

Rx/reimbursement adult incontinence stifles sales, while light is limited by sanitary protection

RECOVERY AND OPPORTUNITIES

Ongoing positive growth aligns with the ageing population in Norway

Essity’s lead is a barrier for new entrants across the forecast period

Organic and eco-friendly positions shape product innovation across the forecast period

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2015-2020
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2016-2020
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2017-2020
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2020-2025
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2020-2025

Tissue and Hygiene in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

Chart 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2018-2025
Chart 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Birth Rates 2015-2020
Table 8 Infant Population 2015-2020
Table 9 Female Population by Age 2015-2020
Table 10 Total Population by Age 2015-2020
Table 11 Households 2015-2020
Table 12 Forecast Infant Population 2020-2025
Table 13 Forecast Female Population by Age 2020-2025
Table 14 Forecast Total Population by Age 2020-2025
Table 15 Forecast Households 2020-2025

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2016-2020
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2017-2020
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2015-2020
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2015-2020
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2020
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2020-2025
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2020-2025

Megatrends

Country Report

Retail Adult Incontinence in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Vulnerable consumers stockpile retail adult incontinence goods through fear of running low

Demographics and rising obesity drive growth in retail adult incontinence in 2020

Rx/reimbursement adult incontinence stifles sales, while light is limited by sanitary protection

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Adult Incontinence in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Vulnerable consumers stockpile retail adult incontinence goods through fear of running low

Demographics and rising obesity drive growth in retail adult incontinence in 2020

Rx/reimbursement adult incontinence stifles sales, while light is limited by sanitary protection

RECOVERY AND OPPORTUNITIES

Ongoing positive growth aligns with the ageing population in Norway

Essity’s lead is a barrier for new entrants across the forecast period

Organic and eco-friendly positions shape product innovation across the forecast period

CATEGORY DATA

Tissue and Hygiene in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tissue and hygiene

COVID-19 country impact

Company response

Retailing shift

What next for tissue and hygiene?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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