Retail adult incontinence is poised to record robust growth in total volume sales over the forecast period, with both main categories projected to expand consistently in this respect. Population ageing in Argentina will remain the primary driver of demand, particularly for moderate/heavy products.
As Argentinians become more aware of retail adult incontinence products and less embarrassed about purchasing them, demand for more sophisticated varieties with added-value properties should increase over the forecast period. Absorbency and protection against leaks will remain the biggest concerns for most users, but consumers are also likely to show growing interest in products that claim to provide greater comfort and reduce the risk of skin irritation.
One factor that could temper volume growth potential for retail adult incontinence over the forecast period is competition from reusable alternatives. Few products of this type were available in Argentina at the end of the review period, and their use was marginal.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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