Executive Summary

Mar 2019
PROSPECTS
Healthy growth potential

Adult incontinence through retail is projected to continue recording healthy growth over the forecast period. Category sales are being boosted by several factors, not least of which is an ageing population, (especially among the over 65 age group) obesity, rising consumer awareness of incontinence and product innovation.

Government subsidy via PAMI for heavy adult incontinence

In Argentina, PAMI (National Institute for Retirees and Pensioners), which has almost 5 million members in the country, subsidises adult incontinence for its members. In order to receive adult incontinence products, affiliates have to file a form including a signature from a doctor/specialist confirming the condition and need for these products.

Key opportunities for further growth

Products designed for moderate-to-heavy incontinence are being increasingly adopted in Argentina, with positioning mainly geared towards the elderly and product awareness rising via healthcare providers and expanding modern healthcare facilities. Coupled with the expansion of product use in developed markets (wider audience of men and women aged under 65), moderate/heavy incontinence is set to record healthy growth.

COMPETITIVE LANDSCAPE
National companies outperform multinationals

National companies were among the leaders in retail adult incontinence in 2018, led by Lenterdit with Hisan ranking third in value terms in 2018. Lenterdit is a company with a long tradition in the manufacturing of adult incontinence, highlighting its brand Nonisec, which has economy positioning.

Kimberly-Clark competes within the premium price segment

Kimberly-Clark is positioned in the high-priced segment and is notable for its Plenitud and Plenitud Femme brands. This brand line, formerly known as Poise, was rebranded in mid-2016 to reinvent and modernise the product in order to make it a more attractive option for consumers.

Private label remains niche thanks to the popularity of economy brands

Given the strong presence of national economy products in this category, with traditional brands Nonisec by Lenterdit and Comodi´n by Hisan characterising the economy-priced segment, private label products continued to hold a low share in adult incontinence in 2018. The Farmacity private label from local parapharmacy/drugstore chain is positioned at a price below the category average and uses flexible plastic as economy packaging.

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Retail Adult Incontinence in Argentina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Argentina market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Incontinence in Argentina?
  • What are the major brands in Argentina?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Adult Incontinence in Argentina - Category analysis

HEADLINES

PROSPECTS

Healthy growth potential
Government subsidy via PAMI for heavy adult incontinence
Key opportunities for further growth

COMPETITIVE LANDSCAPE

National companies outperform multinationals
Kimberly-Clark competes within the premium price segment
Private label remains niche thanks to the popularity of economy brands

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Tissue and Hygiene in Argentina - Industry Overview

EXECUTIVE SUMMARY

Complex economic scenario characterises the market in 2018
Tissue and hygiene volume consumption declines
Consolidation amongst five major companies
Notable increase in private label driven by economic instability
Mild economic rebound expected from 2019

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources