Executive Summary

Mar 2019
PROSPECTS
The ageing population continues to spur demand

Singapore is experiencing rapid greying, as the old age support ratio (the number of residents aged 20-64 per resident aged 65 years and over) continued to fall in 2018. The growing number of older people has created opportunities for manufacturers and brand owners to enter commercially profitable spaces and serve unmet needs.

More education is needed to change perceptions of adult incontinence

With hectic lifestyles, stress, obesity and pregnancy, the need for adult incontinence products extends beyond the older population. Increasingly, consumers of adult incontinence products can come from a range of age groups and can simply be people who face urinary incontinence.

Players extend their portfolios due to the growth potential

Manufacturers in Singapore have identified good growth potential in adult incontinence and launched their own ranges of adult incontinence products. An example is Laurier, which has extended its product range from sanitary protection to include light adult incontinence products.

COMPETITIVE LANDSCAPE
Essity dominates retail adult incontinence

Essity continued to dominate retail adult incontinence in value terms in 2018, with its Tena and Dr P brands. Its extensive range of adult incontinence products in major retailers is a strong factor contributing to its success.

Tena maintains its lead due to its wide portfolio

The Tena brand has product ranges that cater to females, males, family carers and healthcare professionals. It considers the different needs of these groups of consumers and offers suitable alternatives.

A growing number of affordable alternatives in adult incontinence

Private label lines, such as FairPrice and Giant from NTUC FairPrice Co-operative and Dairy Farm International Holdings respectively, are growing their value sales as they cater to budget-conscious elderly consumers. In an article in Straits Times, it mentions that researchers estimate the average lifespan in Singapore will increase from 83.

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Retail Adult Incontinence in Singapore

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Incontinence in Singapore?
  • What are the major brands in Singapore?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Adult Incontinence in Singapore - Category analysis

HEADLINES

PROSPECTS

The ageing population continues to spur demand
More education is needed to change perceptions of adult incontinence
Players extend their portfolios due to the growth potential

COMPETITIVE LANDSCAPE

Essity dominates retail adult incontinence
Tena maintains its lead due to its wide portfolio
A growing number of affordable alternatives in adult incontinence

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Tissue and Hygiene in Singapore - Industry Overview

EXECUTIVE SUMMARY

Changing demographics continue to shape demand
Private label lines continue to be well-received
International players dominate
Internet retailing experiences strong growth
Value growth will be driven by new product innovations and premiumisation

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources