According to Statistics Korea, the percentage of people aged 65 and over is expected to exceed 20% in 2025. Although Korea is a relatively young country currently, it is the most rapidly ageing amongst OECD countries, and is projected to become the most aged country in the world in 2060.
There have long been taboos and stigma surrounding adult incontinence, and even more so the use of the adult incontinence products. However, although the taboo and stigma have not completely gone, they are constantly eroding, as more people are starting to use adult incontinence products.
With the rapid growth of retail adult incontinence, various companies are joining the competition, from major companies to start-ups. Start-ups are entering with innovative ideas and technologies that could possibly shape the future of the category.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See All of Our DefinitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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