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Learn moreMar 2021
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Retail adult incontinence sales increased strongly in 2020 as a result of the COVID-19 pandemic. These products continue to see good growth from a low base as the stigma of incontinence diminishes and players focus on offering comfortable and discreet products.
South Korea has an excellent medical system that supports longer life expectancy at birth and is resulting in an ageing population. The growing number of elderly consumers is supporting sales growth for retail adult incontinence.
Yuhan Kimberly continues to dominate retail adult incontinence sales in South Korea, benefiting from offering a wide range of products with enhanced functionality and offering both light and moderate/heavy adult incontinence. The company’s flagship brand Depend enjoys strong consumer trust and offers ranges such as Depend Underwear and Depend Comfort-Protect, with these directly appealing to consumers seeking discretion, comfort and secure absorption without the worry of leaks.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in South Korea market research report includes:
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Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.