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Country Report

Retail Adult Incontinence in

Retail Adult Incontinence in South Korea

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Accelerating ageing trend in South Korea aids fast growth of adult incontinence

Retail adult incontinence is rapidly growing with strong potential as the South Korean population is ageing faster than expected and the number of births is falling below expectations. The latest census statistics from the government in 2016 shows that the number of elderly people in South Korea, defined as those aged over 65, reached 6.

Increasing product awareness and social acceptance boosts category performance

Growth of retail adult incontinence was also fuelled in 2017 by consumers’ changing perception of incontinence products as well as lifestyle changes for seniors. The target consumers for incontinence products are known to be active seniors aged 50-70s who pursue active lifestyles and participate in various social activities after retirement.

In spite of improved shelf placement full acceptance of the products will take more time

Although generic consumer perception is becoming positive towards incontinence and sales of these products are continuously rising, it is still often found near nappies sections in retail locations because the initial product concept of adult incontinence was as a nappy for adults. More retail sites are moving their adult incontinence sections closer to sanitary protection or to independent sections for seniors and this has improved perception, but it still will take considerable time for incontinence to be perceived as natural as sanitary protection for women and nappies for babies.

COMPETITIVE LANDSCAPE

Yuhan Kimberly continues to dominate the category with product variations

Yuhan Kimberly is the dominant player in adult incontinence in South Korea as the company pioneered the introduction of pants-type products in the local marketplace. In June, the company launched Depend relief plus underwear for semi-active seniors who are capable of normal everyday life with a little assistance from family or caregivers.

Active promotion focussing on quality of life, discretion and comfort creates positive perception of adult incontinence

The company is actively promoting its brand through TV advertisements and a series of campaigns to raise product awareness as well as to create a positive perception amongst local target consumers. The promotion aims to educate people about how incontinence products can improve the quality of life, which is becoming more important, whilst communicating how discreet and comfortable the product is when it is worn.

Category sees intensified competition in line with strong growth potential

As demand for adult incontinence rapidly grows with the ageing population, competition within this category has intensified, with new brands entering and more product variations available. Aside from the top three players Yuhan Kimberly, SCA Hygiene Korea and LG Unicharm, accounting for more than three quarters of the value sales, there were a number of other brands competing in the category as of 2017 due to its great potential.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Adult Incontinence industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Adult Incontinence in South Korea market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Adult Incontinence in South Korea?
What are the major brands in South Korea?
What are the most important channels for Retail Adult Incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Retail Adult Incontinence in South Korea - Category analysis

HEADLINES

PROSPECTS

Accelerating ageing trend in South Korea aids fast growth of adult incontinence

Increasing product awareness and social acceptance boosts category performance

In spite of improved shelf placement full acceptance of the products will take more time

COMPETITIVE LANDSCAPE

Yuhan Kimberly continues to dominate the category with product variations

Active promotion focussing on quality of life, discretion and comfort creates positive perception of adult incontinence

Category sees intensified competition in line with strong growth potential

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Tissue and Hygiene in South Korea - Industry Overview

EXECUTIVE SUMMARY

Changing population structure inevitably impacts tissue and hygiene performance

Widely publicised safety issues cause consumers to demand non-toxic products

Yuhan Kimberly’s strength keeps competitors at bay

Internet retailing takes greater sales portion through offering competitive prices

Positive growth potential with market opportunities

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Adult Incontinence in South Korea

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Executive Summary

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PROSPECTS

Accelerating ageing trend in South Korea aids fast growth of adult incontinence

Increasing product awareness and social acceptance boosts category performance

In spite of improved shelf placement full acceptance of the products will take more time

COMPETITIVE LANDSCAPE

Yuhan Kimberly continues to dominate the category with product variations

Active promotion focussing on quality of life, discretion and comfort creates positive perception of adult incontinence

Category sees intensified competition in line with strong growth potential

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

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Table of Contents

Retail Adult Incontinence in South Korea - Category analysis

HEADLINES

PROSPECTS

Accelerating ageing trend in South Korea aids fast growth of adult incontinence

Increasing product awareness and social acceptance boosts category performance

In spite of improved shelf placement full acceptance of the products will take more time

COMPETITIVE LANDSCAPE

Yuhan Kimberly continues to dominate the category with product variations

Active promotion focussing on quality of life, discretion and comfort creates positive perception of adult incontinence

Category sees intensified competition in line with strong growth potential

CATEGORY DATA

Tissue and Hygiene in South Korea - Industry Overview

EXECUTIVE SUMMARY

Changing population structure inevitably impacts tissue and hygiene performance

Widely publicised safety issues cause consumers to demand non-toxic products

Yuhan Kimberly’s strength keeps competitors at bay

Internet retailing takes greater sales portion through offering competitive prices

Positive growth potential with market opportunities

MARKET INDICATORS

MARKET DATA

SOURCES

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