Country Report

Incontinence in

Retail Adult Incontinence in Thailand

Mar 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The continuously growing older population is boosting sales of adult incontinence

Thailand has been moving towards an ageing society, as the number of citizens aged 60 or older has steadily risen. This therefore supports the sale of retail incontinence products due to a lack of caring time from their children as well as the convenience of disposable incontinence products themselves.

Light incontinence more dynamic due to greater education about the products

Sales growth in light adult incontinence is currently faster than in moderate/heavy adult incontinence. This is due to more consumers being educated about the benefits of using the light products.

COMPETITIVE LANDSCAPE

Certainty continues to lead, boosted by its charity campaign

The biggest share of retail adult incontinence sales continued to be held by the Certainty brand in 2018. Although it is relatively inactive when it comes to marketing campaigns to attract consumers and stimulate sales, Certainty instead invests in a charity campaign making donations to elderly care organisations.

Lifree looks to commercial adverts

The number two brand, Lifree from Unicharm, tries to promote its sales and boost brand awareness by running new commercial adverts, knowing that elderly consumers will appreciate seeing advertisements explaining the functional benefits of the products.

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Adult Incontinence Market Sample Report Adult Incontinence Market Sample Report Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Thailand market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Incontinence in Thailand?
What are the major brands in Thailand?
What are the most important channels for incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Retail Adult Incontinence in Thailand - Category analysis

HEADLINES

PROSPECTS

The continuously growing older population is boosting sales of adult incontinence

Light incontinence more dynamic due to greater education about the products

COMPETITIVE LANDSCAPE

Certainty continues to lead, boosted by its charity campaign

Lifree looks to commercial adverts

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Tissue and Hygiene in Thailand - Industry Overview

EXECUTIVE SUMMARY

Rising awareness of hygiene habits among Thai people

Global warming could limit consumption of paper products

Product effectiveness with innovation becomes a unique selling point

Hypermarkets the best location for finding a good deal on tissue and hygiene products

Environmental factors are a key driver for tissue and hygiene sales

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

Megatrends

Country Report

Retail Adult Incontinence in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The continuously growing older population is boosting sales of adult incontinence

Light incontinence more dynamic due to greater education about the products

COMPETITIVE LANDSCAPE

Certainty continues to lead, boosted by its charity campaign

Lifree looks to commercial adverts

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Retail Adult Incontinence in Thailand - Category analysis

HEADLINES

PROSPECTS

The continuously growing older population is boosting sales of adult incontinence

Light incontinence more dynamic due to greater education about the products

COMPETITIVE LANDSCAPE

Certainty continues to lead, boosted by its charity campaign

Lifree looks to commercial adverts

CATEGORY DATA

Tissue and Hygiene in Thailand - Industry Overview

EXECUTIVE SUMMARY

Rising awareness of hygiene habits among Thai people

Global warming could limit consumption of paper products

Product effectiveness with innovation becomes a unique selling point

Hypermarkets the best location for finding a good deal on tissue and hygiene products

Environmental factors are a key driver for tissue and hygiene sales

MARKET INDICATORS

MARKET DATA

SOURCES

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