Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Retail Adult Incontinence in

Retail Adult Incontinence in Thailand

16 pages, Mar 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The ageing population set to remain a strong driver of positive growth

Positive growth in sales of adult incontinence products over the forecast period is likely to be based on two factors: the ageing of the population and rising affluence among the general population. Thailand’s population is set to continue ageing rapidly for the foreseeable future and this is due to rising life expectancy and the declining birth rate.

Light adult incontinence likely to be the best performing category

Although moderate/heavy adult incontinence products are much more popular than light adult incontinence items, light adult incontinence is set to register much stronger sales growth than moderate/heavy adult incontinence over the forecast period. The main reason for this is that sales of light incontinence are rising from a far lower base.

Education campaigns set to remain at the forefront of promotional efforts

The majority of those who purchase adult incontinence products are the children, grandchildren or other relatives of older people who are experiencing issues due to their incontinence. There are also significant numbers of younger people experiencing their own incontinence issues, meanwhile, and these people almost always purchase their own incontinence products.

COMPETITIVE LANDSCAPE

DSG International way out in front as the dominant player in adult incontinence

DSG International (Thailand) Plc remains by far the strongest player in adult incontinence, accounting for well over half of sales in the category in 2017 due to the ubiquity and popularity of its brand Certainty. Certainty was also the category’s most dynamic major brand in 2017 as the brand’s well-established presence and the positive image that it has among its core consumer base have enabled it to earn the trust of increasing numbers of people.

Unicharm continues to benefit from the decline of Fu Berg Industrial Co

Over the course of the review period, Unicharm Thailand was able to usurp Fu Berg Industrial Co, overtaking the Taiwanese company in 2013 to rise from third to second place in adult incontinence, and then firmly establish itself as the category’s second leading player. The main reason for this is the declining value share of Fu berg, which has struggled to maintain a loyal consumer base for its AnAn, AnCare and FeelFree brands, although Unicharm also continued to register strong sales growth throughout the review period.

Local brands and private label struggle to challenge the leading international players

International players continued to dominate sales in adult incontinence at the end of the review period, with the three leading players DSH international (Thailand), and Unicharm Thailand and Fu Berg Industrial Co collectively accounting for the vast majority of sales in the category. International brands remain the default choice for Thai consumers when purchasing adult incontinence items as they offer products that are perceived as superior in terms of product quality, reliability and comfort.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

FAQS ABOUT SAMPLES

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Adult Incontinence industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Adult Incontinence in Thailand market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Adult Incontinence in Thailand?
What are the major brands in Thailand?
What are the most important channels for Retail Adult Incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

Want to find out more about this report?

Request more information

Retail Adult Incontinence in Thailand - Category analysis

HEADLINES

PROSPECTS

The ageing population set to remain a strong driver of positive growth

Light adult incontinence likely to be the best performing category

Education campaigns set to remain at the forefront of promotional efforts

COMPETITIVE LANDSCAPE

DSG International way out in front as the dominant player in adult incontinence

Unicharm continues to benefit from the decline of Fu Berg Industrial Co

Local brands and private label struggle to challenge the leading international players

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Tissue and Hygiene in Thailand - Industry Overview

EXECUTIVE SUMMARY

Strong growth again for tissue and hygiene in 2017

Demographic trends such as falling birth rate and population ageing influence sales

Multinational players remain dominant, with local brands and private label struggling

More sophisticated consumer tastes support growth in sales of expensive products

A positive performance is expected for tissue and hygiene over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Adult Incontinence in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The ageing population set to remain a strong driver of positive growth

Light adult incontinence likely to be the best performing category

Education campaigns set to remain at the forefront of promotional efforts

COMPETITIVE LANDSCAPE

DSG International way out in front as the dominant player in adult incontinence

Unicharm continues to benefit from the decline of Fu Berg Industrial Co

Local brands and private label struggle to challenge the leading international players

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Retail Adult Incontinence in Thailand - Category analysis

HEADLINES

PROSPECTS

The ageing population set to remain a strong driver of positive growth

Light adult incontinence likely to be the best performing category

Education campaigns set to remain at the forefront of promotional efforts

COMPETITIVE LANDSCAPE

DSG International way out in front as the dominant player in adult incontinence

Unicharm continues to benefit from the decline of Fu Berg Industrial Co

Local brands and private label struggle to challenge the leading international players

CATEGORY DATA

Tissue and Hygiene in Thailand - Industry Overview

EXECUTIVE SUMMARY

Strong growth again for tissue and hygiene in 2017

Demographic trends such as falling birth rate and population ageing influence sales

Multinational players remain dominant, with local brands and private label struggling

More sophisticated consumer tastes support growth in sales of expensive products

A positive performance is expected for tissue and hygiene over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports