Retail adult incontinence is predicted to record health growth rates over the forecast period, driven by an expanding target audience not only comprising an ageing society in Thailand but also younger consumers in the 40+ age group. Nevertheless, pricing development in terms of more affordable options is expected to support and drive demand over the forecast period, as the penetration rate of retail adult incontinence still only reached approximately 20% at the end of the review period.
Product features such as greater efficacy in terms of absorbing moisture, thin/slim fit, odour reduction and comfortable on the skin, along with reasonable pricing, are expected to remain key over the forecast period. As relatively younger consumers start using light incontinence products, they are more likely to expect these products to be more discreet and easy to use on a daily basis as well as being products that can match their active lifestyles.
Over the forecast period, an increasing number of products with organic claims are set to be launched in retail adult incontinence. This is because organic products, such as cotton, are deemed more suitable for the fragile skins of older consumers in particular.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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