Retail Adult Incontinence in Uruguay

PROSPECTS

Increase in life expectancy boosts demand for adult incontinence

The life expectancy rate increased in Uruguay over the review period, and according to the World Health Organization, Uruguayans have an average life expectancy of 77.6 years.

Alternative options for adult incontinence

Due to the stigma surrounding adult incontinence in Uruguayan society, many consumers look for substitute products that do not cause embarrassment when making a purchase from retailers. For example, sanitary protection is largely accepted by Uruguayan consumers, as this is a very common product to purchase.

High unit prices compared to other products

Retail adult incontinence remained a small category locally. Despite the increasing demand, the category must fight both taboos surrounding the topic of incontinence and competition from substitute products.

COMPETITIVE LANDSCAPE

Cotidian and Plenitud lead retail adult incontinence in 2018

Cotidian from Industria Papelera Uruguay Sociedad Anónima and Plenitud from Kimberly-Clark Uruguay continued to be the leading brands in Uruguayan retail adult incontinence in 2018. The leading companies offer similar portfolios; offering a variety of products for consumers with Cotidian offering more competitive prices.

Limited share for smaller companies

Besides the two leading companies in retail adult incontinence in Uruguay, there was a limited number of companies holding significant value share in 2018. Indasec from Ricardo Piffaretti and Ready Sec from Sagrin SA both held low double-digit value share, ranking third and fourth respectively, followed by smaller companies with a marginal presence.

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