One of the most important growth drivers for the category over the forecast period will be the increase in life expectancy. People over the age of 65 are expected to live longer and will also be the highest growing cohort.
In Uruguay, the volume sales of retail adult incontinence reached a peak in 2022 with sales set to remain positive over the forecast period. Apart from the ageing population, this positive outlook will also come from the low base of this category and growing consumer awareness of these products.
The performance and attributes of retail adult incontinence and light adult incontinence products will be a top priority for adults suffering from incontinence in the country. In addition to the avoidance of leakages, comfort and non-irritation on the skin will also be highly valued and become important sales drivers.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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