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Country Report

Retail Adult Incontinence in

Retail Adult Incontinence in Uruguay

15 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Life expectancy continues to rise in Uruguay

Over the whole review period, life expectancy increased in Uruguay. Moreover, many young Uruguayans were going to live in other countries, thus increasing the ageing of the population of their home country.

Adult incontinence remains a small category with little consumer awareness

Although the Uruguayan population continued to age, adult incontinence remained a small category in value terms in 2017. One of the main reasons for this was a lack of knowledge about these products among Uruguayan consumers.

Sanitary protection as a substitute

Many women who suffer from light incontinence continue to purchase sanitary protection towels, instead of specific adult incontinence products. There is increasing awareness of adult incontinence products, and a wide range is available in the country.

COMPETITIVE LANDSCAPE

International companies continue leading adult incontinence in 2017

In 2017, adult incontinence continued to be dominated by international companies in Uruguay. Kimberly-Clark Uruguay remained the leading company, followed closely by Ricardo Piffaretti and Industria Papelera Uruguay Sociedad Anónima, all international companies that have gained consumer trust in their products.

Sagrin is the leading local player

Sagrin is the only domestic company with a significant share in adult incontinence. The domestic company has a narrower product variety and has a lower capacity for product improvement, maintaining a more traditional portfolio without continual changes and improvement, in contrast to the leading companies.

Product segmentation is increasing

The leading international companies, especially Kimberly-Clark Uruguay and Industria Papelera Uruguay Sociedad Anónima, are making big efforts to raise awareness of the importance of using specific adult incontinence products and the differences between light and moderate/heavy incontinence. With the population becoming more aware of the benefits of specific products, the leading companies are expected to record growth at constant 2017 prices over the forecast period, continuing to occupy the top positions within adult incontinence in Uruguay.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Adult Incontinence industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Adult Incontinence in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Adult Incontinence in Uruguay?
What are the major brands in Uruguay?
What are the most important channels for Retail Adult Incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Retail Adult Incontinence in Uruguay - Category analysis

HEADLINES

PROSPECTS

Life expectancy continues to rise in Uruguay

Adult incontinence remains a small category with little consumer awareness

Sanitary protection as a substitute

COMPETITIVE LANDSCAPE

International companies continue leading adult incontinence in 2017

Sagrin is the leading local player

Product segmentation is increasing

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Tissue and Hygiene in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Retail tissue continues to be the leading category within tissue and hygiene in Uruguay

Changes in the population structure have a major impact on some categories

Industria Papelera Uruguay Sociedad Anónima remains the undisputed leader

Supermarkets is the main channel for buying tissue and hygiene products

Positive value growth expected in the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Adult Incontinence in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Life expectancy continues to rise in Uruguay

Adult incontinence remains a small category with little consumer awareness

Sanitary protection as a substitute

COMPETITIVE LANDSCAPE

International companies continue leading adult incontinence in 2017

Sagrin is the leading local player

Product segmentation is increasing

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

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Table of Contents

Retail Adult Incontinence in Uruguay - Category analysis

HEADLINES

PROSPECTS

Life expectancy continues to rise in Uruguay

Adult incontinence remains a small category with little consumer awareness

Sanitary protection as a substitute

COMPETITIVE LANDSCAPE

International companies continue leading adult incontinence in 2017

Sagrin is the leading local player

Product segmentation is increasing

CATEGORY DATA

Tissue and Hygiene in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Retail tissue continues to be the leading category within tissue and hygiene in Uruguay

Changes in the population structure have a major impact on some categories

Industria Papelera Uruguay Sociedad Anónima remains the undisputed leader

Supermarkets is the main channel for buying tissue and hygiene products

Positive value growth expected in the forecast period

MARKET INDICATORS

MARKET DATA

DEFINITIONS

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