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Retail adult incontinence has two main categories: light adult incontinence and moderate/heavy adult incontinence. These are differentiated by the type of products offered, the degree of necessity in incontinence care, and their usage.
Despite the decline in taboos surrounding adult incontinence in Uruguay, many consumers were still ashamed to purchase retail adult incontinence products in 2020. Whilst the older population is the largest consumer profile group, younger adults are also affected by incontinence and it is this younger adult generation which gravitates towards purchasing sanitary protection (towels and pantyliners) as an alternative option for light adult incontinence.
Industria Papelera Uruguay Sociedad Anónima, with its top Cotidian brand, continued to lead the category in 2020, followed by Kimberly-Clark Uruguay SA with its Plenitud brand (which changed its name from Poise in 2016) in second place. The success of these two main brands is thanks to their wide portfolios of products, including adult diapers, women’s and men’s protectors, pads and underwear.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Uruguay with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Tissue and Hygiene market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.