Albeit at a slower rate than witnessed in sanitary protection, where leading players Unicharm, Kao and Daio Paper actively operate programmes and marketing campaigns, there have been some efforts to reduce the stigma associated with adult incontinence in Japan. The most notable effort in the last few years of the review period was made by Daio Paper, the brand owner of Attento.
According to the Ministry of the Environment, the percentage of consumers using adult incontinence and nappies/diapers/pants that contribute to general waste accounted for 4.5% to 4.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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