Continued robust volume and current value growth over the forecast period will be supported by the ageing of the Hungarian population and consequent increased consumer base for adult retail incontinence products. After the age of 65, 15% of women and 8% of men in Hungary are known to be affected (although the actual figures are likely to be higher), ensuring consistent product demand amongst this growing consumer segment.
As many consumers remain reluctant to go to the doctor or buy products specifically designed for incontinence and instead opt for pantyliners or towels even though these products are not designed specifically for this purpose, more education is needed over the forecast period. For instance, women also often need adult incontinence products for one week to one month after giving birth.
As the price for retail adult incontinence products remains relatively high, the forecast period may witness a gradual consumer shift towards cheaper alternatives such as those from private label. Lower-cost options are also expected from new players not currently operating within the competitive landscape.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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