One of the main barriers to category entrance is related to psychological rejection of adult incontinence by potential consumers. Many people are not willing to accept the condition of incontinence, and are emotionally impacted by it.
Adult incontinence products have a strong presence in supermarkets and health and beauty specialist retailers in Ecuador. Traditional grocery retailers focus more on products that enjoy mass consumption, which precludes this category having significant space in their outlets.
There is a limited offer of product formats in adult incontinence in Ecuador. In addition to regular pads, men’s pants and unisex pants are available at retailers.
Zaimella del Ecuador continued to lead over the review period with the brand Prudential. Productos Familia Sancela del Ecuador followed with the brand Tena, with Plenitud from Kimberly-Clark Ecuador ranking third in 2018.
The main brands have invested heavily in promoting adult incontinence by educating consumers and breaking social stigmas related to the consumption of these products. Advertising campaigns focus on communicating the benefits of adult incontinence products in order to increase penetration.
In recent years, new product launches increased category relevance and awareness among consumers. The offer includes incontinence diapers as the core category, as well as underwear-shaped products, night products and bed protectors.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Ecuador with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Incontinence industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.
The Incontinence in Ecuador market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Tissue and Hygiene market research database.