Retail adult incontinence is projected to register positive double-digit growth in current value terms (constant 2022 prices) terms over the course of the forecast period as consumers become more aware of products in this category. Moreover, while Indonesia has a relatively young population compared to Western nations, increasing life expectancy will also help to boost growth in the coming years, due to the high susceptibility of the elderly to adult incontinence issues.
Going into the forecast period, an expected improvement in Indonesia’s economic conditions will give rise to an increase in disposable incomes, which will support the demand for convenience among Indonesian consumers, in view of their increasingly busy lifestyles. As such, younger consumers, for instance, will continue to turn to retail adult incontinence products as a convenient aid to help them when taking care of elderly relatives with incontinence issues.
Moderate/heavy adult incontinence will continue to dominate overall sales during the forecast period, as well as being the key driver of growth in both volume and current value terms. Both the leading players have a long-standing investment in this area, which is traditionally associated with older people who are critically ill and have limited mobility.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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