Retail Adult Incontinence in Algeria

PRE-COVID-19 PERFORMANCE

Strong growth from a low base but the social and cultural taboo limits expansion

Retail adult incontinence continued to post strong retail volume and current value growth in 2019. Despite its small market size, retail adult incontinence retained strong growth potential, and the young category remained far from maturity.

Rising prices hinder wider take up of retail adult incontinence products

Retail adult incontinence prices continued to rise significantly at the end of the review period due to tax legislation changes. These products became subject to VAT (value-added tax) and customs duties for imports from January 2016.

Faderco leverages high brand loyalty and restraints on imports to extend lead

The competitive landscape remained concentrated in 2019, with few players operating in the category. While both global and domestic players were present in retail adult incontinence, only three companies held significant value shares: local players Faderco (Uniform) and Hygienix (Freelax), and Ontex’s Canped brand via the NBO Hygianis.

2020 AND BEYOND

COVID-19 impact

Sales of retail adult incontinence are now expected to grow by 4% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This is the same as the forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within retail adult incontinence

The impact of COVID-19 on light and moderate/heavy incontinence products has been minimal in 2020. Lockdown measures have not hindered the availability of these products.

Recovery and opportunities

Over the forecast period, retail adult incontinence is expected to see faster volume growth compared with 2020 and the review period CAGR, as an ageing population trend is set to increase the number of incontinence sufferers. However, at constant 2019 prices, slower growth is projected for the forecast period.

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