Despite the long presence of such products in Algeria, sales of adult incontinence products remain relatively low in the country. The reason is that many consumers are embarrassed about using incontinence products.
The competitive landscape remained concentrated in 2021, with few players operating in the product area. While both global and domestic players were present in retail adult incontinence, only three companies held significant value shares: local players Faderco (Uniform) and Hygienix (Freelax), and Ontex’s Canped brand via the NBO Hygianis.
The distribution of incontinence products is widening through both supermarkets and hypermarkets, which are seeing rapid expansion within Algeria. Greater availability through modern grocery retailers, which offer a certain level of anonymity when making such purchases, is increasing consumers' propensity to buy incontinence-specific products.
Retail adult incontinence posted healthy retail volume and current value growth in 2021. Despite its small market size, retail adult incontinence has strong growth potential and is far from mature.
With continued urbanisation, consumers in towns and cities will enjoy better access to these products than their more rural counterparts. Many adults, especially women, are increasingly willing to try incontinence products, therefore, expanding the consumer base and driving sales.
While value and volume growth is expected to be healthy over the forecast period, adult incontinence products will continue to remain out of reach for many consumers. An uncertain economic recovery and continuing high inflation will see increased price sensitivity over the forecast period and this will dampen volume sales in what is considered an expensive product.
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Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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