Retail Adult Incontinence in Algeria

PROSPECTS

Healthy growth expected over forecast period

Adult incontinence is expected to benefit from a number of factors over the forecast period. The Algerian population will continue to slowly age, thus increasing the consumer base for products in this area.

Threats to growth continue challenging adult incontinence development

Adult incontinence sales will continue to be constrained by a number of factors over the forecast period. For example, there is still a taboo surrounding incontinence, with many sufferers being too embarrassed to seek help.

Change in legislation to have negative impact on growth

Growth within adult incontinence over the forecast period is expected to be slower than during the review period due to fact that prices will remain too high for the majority of incontinence sufferers given declining disposable income levels driven by the economic crisis. However, those who can afford adult incontinence will shift to cheaper domestic brands due to a change in the health care system, which no longer covers adult incontinence, as well as the widening availability of locally manufactured products.

COMPETITIVE LANDSCAPE

Concentrated competitive landscape

The competitive landscape within retail adult incontinence remains concentrated, comprising just a few players. As a result, hygiene players did not show any real interest until now in penetrating this area due to its small size.

Fabrication de Derives de Coton consolidates leading position

Fabrication de Derives de Coton, with its Uniform brand, continued to consolidate its leading position in 2018, enjoying stronger loyalty and recognition in all retail hygiene areas. The company’s success can be attributed to its innovation and focus on developing a wide range of products to ensure comfort and optimal protection to help consumers live with incontinence in everyday life (complete change, diaper, mattress pad, adult wipe, rectangular protections).

Domestic production boosted by new legislation

Both global and domestic players are present in adult incontinence in Algeria. International players are present also, including Canped from Belgian company Ontex and Swedish company Essity with its Tena brand.

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