Executive Summary

Apr 2019
PROSPECTS
Ageing population supports growth

Retail adult incontinence continued to see strong growth in current value and retail volume terms in 2018. This partly due to the ageing of Slovenia’s population, with the share of the population aged over 65 increasing by two percentage points between 2012 and 2017.

Light adult incontinence dominates

Consumers in Slovenia can obtain adult incontinence products through the public healthcare system, which offers a form of subsidy on the products that are available. Adult incontinence products can be obtained with a doctor’s prescription, and these are predominantly issued for those patients requiring moderate/heavy adult incontinence products.

Retail adult incontinence reliant on stable economy

Due to the relatively high price of retail adult incontinence sales are likely to be reliant on Slovenia maintaining a stable economy. With some adult incontinence products being available on prescription if there were to be another economic recession then consumers would likely be less inclined to purchase these products through retail channels.

COMPETITIVE LANDSCAPE
Tena maintains dominance

Simps'S doo further extended its dominance in retail adult incontinence in Slovenia with it distributing the Tena brand. Tena has invested significant sums on a global scale to help remove the stigma around adult incontinence and to encourage more consumers to use products to address the problem.

Molimed and Natura Femina Mini increase their shares

Hartmann Adriatic doo retained second place in the rankings with its Molimed brand, with this range covering both light and moderate/heavy adult incontinence. Like Tena, this international brand offers a wide range of products from more affordable products to its premium line which features added benefits such as a contoured design and odour neutraliser for added comfort and discretion.

Consolidated market limits competition

Private label is represented by health and beauty specialist retailer dm-Drogerie Markt with its Jessa line. However, its value share remains small with little change seen over the review period.

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Retail Adult Incontinence in Slovenia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Incontinence industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Incontinence industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Incontinence in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Incontinence in Slovenia?
  • What are the major brands in Slovenia?
  • What are the most important channels for incontinence products?
  • How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Retail Adult Incontinence in Slovenia - Category analysis

HEADLINES

PROSPECTS

Ageing population supports growth
Light adult incontinence dominates
Retail adult incontinence reliant on stable economy

COMPETITIVE LANDSCAPE

Tena maintains dominance
Molimed and Natura Femina Mini increase their shares
Consolidated market limits competition

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023

Tissue and Hygiene in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Stable economy supports growth in tissue and hygiene
Growing focus on recycling influences the industry
Private label providing stiff competition
Modern grocery retailers remains dominant channel
Mixed outlook for tissue and hygiene

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources