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Country Report

Retail Adult Incontinence in

Retail Adult Incontinence in Slovenia

16 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Population changes bode well for adult incontinence

Demographic changes in Slovenia are strongly supporting sales of adult incontinence, as the population is ageing and widening the consumer base. Another trend that is giving demand an additional push is found in health and wellness, which dictates improving living standards among the local population and correlates with more attention to personal hygiene, as the majority of consumers consider the onset of incontinence a natural result of ageing.

Modest but stable growth expected

Adult incontinence products in Slovenia are obtainable within the public healthcare system, which offers a form of subsidy on products available. Adult incontinence products can be obtained with a doctor’s prescription, and these are predominantly issued for those patients requiring moderate/heavy adult incontinence products.

Stable unit prices expected during the forecast period

There were no new product launches in adult incontinence during 2016 and 2017; however, most leading manufacturers are expected to innovate and expand their portfolios with more value-added products that will offer superior absorption rates and better comfort, both for light and moderate/heavy incontinence problems. Aside from innovation, marketing plays an important role within adult incontinence; however, price discounting and competition based on price are not common within adult incontinence in Slovenia.

COMPETITIVE LANDSCAPE

Undisputed dominance of Tena brand continues

In a highly concentrated category, Simps'S continued its clear dominance of adult incontinence in Slovenia in 2017, accounting for the large majority of value sales. Its success was due to the strength of the Tena brand, for which it is the local representative of GBO Essity (formerly SCA Group).

International dominance of adult incontinence poised to continue

International producers and brands continued to dominate adult incontinence in Slovenia in 2017, where the clear lead of Essity (formerly SCA Group) via Simps’S remained throughout the review period. There is a sole domestic company able to maintain a notable foothold in adult incontinence, namely Helpy.

Lack of significant competition prevents faster category development

There is a lack of marketing campaigns within adult incontinence in Slovenia, since such promotions seem unviable given the clearly dominant position of local distributor Simps’S. Secondly, adult incontinence products are not considered essential by most consumers, which reduces the potential impact of marketing and advertising campaigns in Slovenia.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Retail Adult Incontinence industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Retail Adult Incontinence industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Retail Adult Incontinence in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Retail Adult Incontinence in Slovenia?
What are the major brands in Slovenia?
What are the most important channels for Retail Adult Incontinence products?
How do light incontinence products perform compared to moderate/heavy incontinence products?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Tissue and Hygiene market research database

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Retail Adult Incontinence in Slovenia - Category analysis

HEADLINES

PROSPECTS

Population changes bode well for adult incontinence

Modest but stable growth expected

Stable unit prices expected during the forecast period

COMPETITIVE LANDSCAPE

Undisputed dominance of Tena brand continues

International dominance of adult incontinence poised to continue

Lack of significant competition prevents faster category development

CATEGORY DATA

Table 1 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 2 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 5 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 6 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

Tissue and Hygiene in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Consecutive years of stable growth for tissue and hygiene

Solid performance across product categories

Influx of private label lines intensifies competition

Discounters and chained drugstores at the forefront of retail tissue and hygiene

Continued growth expected over the forecast period

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Retail Adult Incontinence in Slovenia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Population changes bode well for adult incontinence

Modest but stable growth expected

Stable unit prices expected during the forecast period

COMPETITIVE LANDSCAPE

Undisputed dominance of Tena brand continues

International dominance of adult incontinence poised to continue

Lack of significant competition prevents faster category development

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Why buy this report?

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Table of Contents

Retail Adult Incontinence in Slovenia - Category analysis

HEADLINES

PROSPECTS

Population changes bode well for adult incontinence

Modest but stable growth expected

Stable unit prices expected during the forecast period

COMPETITIVE LANDSCAPE

Undisputed dominance of Tena brand continues

International dominance of adult incontinence poised to continue

Lack of significant competition prevents faster category development

CATEGORY DATA

Tissue and Hygiene in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Consecutive years of stable growth for tissue and hygiene

Solid performance across product categories

Influx of private label lines intensifies competition

Discounters and chained drugstores at the forefront of retail tissue and hygiene

Continued growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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