Retail Adult Incontinence in Slovenia

PROSPECTS

Ageing population supports growth

Retail adult incontinence continued to see strong growth in current value and retail volume terms in 2018. This partly due to the ageing of Slovenia’s population, with the share of the population aged over 65 increasing by two percentage points between 2012 and 2017.

Light adult incontinence dominates

Consumers in Slovenia can obtain adult incontinence products through the public healthcare system, which offers a form of subsidy on the products that are available. Adult incontinence products can be obtained with a doctor’s prescription, and these are predominantly issued for those patients requiring moderate/heavy adult incontinence products.

Retail adult incontinence reliant on stable economy

Due to the relatively high price of retail adult incontinence sales are likely to be reliant on Slovenia maintaining a stable economy. With some adult incontinence products being available on prescription if there were to be another economic recession then consumers would likely be less inclined to purchase these products through retail channels.

COMPETITIVE LANDSCAPE

Tena maintains dominance

Simps'S doo further extended its dominance in retail adult incontinence in Slovenia with it distributing the Tena brand. Tena has invested significant sums on a global scale to help remove the stigma around adult incontinence and to encourage more consumers to use products to address the problem.

Molimed and Natura Femina Mini increase their shares

Hartmann Adriatic doo retained second place in the rankings with its Molimed brand, with this range covering both light and moderate/heavy adult incontinence. Like Tena, this international brand offers a wide range of products from more affordable products to its premium line which features added benefits such as a contoured design and odour neutraliser for added comfort and discretion.

Consolidated market limits competition

Private label is represented by health and beauty specialist retailer dm-Drogerie Markt with its Jessa line. However, its value share remains small with little change seen over the review period.

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