With an ageing population, demand for retail adult incontinence in Portugal is expected to grow over the forecast period. Sales will also be boosted by incontinence becoming more accepted by consumers who are increasingly prepared to invest in more comfortable, reliable and discreet options.
Essity launched its first TENA Silhouette Washable Absorbent Underwear, which has a built-in protective gusset made of four layers for invisible protection. With consumers’ growing environmental concern, it is important for companies to offer more sustainable incontinence options going forward.
Due to cost rises, a price increase was already evident in the category in 2022 and is expected to continue over the forecast period. This is set to further benefit private label, which should see share gain going forward, and drive promotional activity as a way to mitigate price increases.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.See All of Our Definitions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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